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Advanced SEO Techniques Alt attributes are a way to describe images to search spiders simply because search spiders cannot see them. It is not only an opportunity to add more content (with keywords) to your site, but it also helps your images to be searchable on Google. For best results, all images should also have distinct filenames. Alt tags were originally designed to be displayed as an alternative text to an image in cases when an image cannot be displayed in a browser. Also, alt tags are displayed when users rest their mouse on the image. 2. Title Tags A title tag describes an online document and has the most SEO power for establishing keyword relevance on the page. The Title tag appears at the very top of a browser or tab window, in search result pages, and external websites. At 59 characters or less (including spaces), the title tag should include a few relevant keywords and a company or brand name. Important keywords should be placed at the

I recently came across an article by Alex King regarding the "right way" to include a plugin into a theme. In it, Alex integrates a plugin called Social, available here, into a theme they sell called FavePersonal. I understand they want to provide a great user experience out of the box, but rather than integrating a plugin, why not just direct their user to install it from WP.org? You could even use conditional statements to limit certain functionality till it's installed. I respect his contributions and commitment to WordPress, but I highly disagree with the practice of bundling up plugins with themes. Why? To be as plain as possible about this, it's just not an encouraging practice for the development ecosystem we are a part of. Some theme developers today, particularly on marketplaces, tend to go overboard with this practice . Why does a "theme" really need a contact form builder, an event management system, an out of the box e