Webcraft Webmaster Services

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities.

Here's a simple and condensed strategy which you can adopt if you are a blog publisher or website owner looking for more traffic: 1 - Write an interesting and informative article on your niche. Don't use blatant self-serving sales language, make it something entertaining and try to leave a question unanswered towards the end of your article. 2 - Create a bio box and word it to suggest that the unanswered question may be resolved if the reader would care to follow the link in the bio box. 3 - Link people to a page on your blog or website which provides a smooth continuation of the article and eventually answers the question posed in the original article. 4 - Integrate some 'sticky' components on the 'landing' page. Use a discreet opt-in box, have a step to a sales page or combine both together. If your 'landing' page is too commercial, too aggressive, you won't satisfy the needs of point five. 5 - Search for blog / website owners whose content complem

First, let's talk about the actions you should take immediately. - Tie your preferred Google account with Google+. - Lock down your business name as a Google+ Business page. - Lock down a business page with your most important short keyword phrase. - Link your Google AdWords program to your Google+ account user name. - Implement Google +1 on your blog and your website. These important first steps can easily be done by you. If you need help, please ask us for it as what will be happening with Google+ in the near future is very important to your on-line visibility.