Webcraft Webmaster Services

What’s more important: SEO or content marketing? Link building or relevant content? These questions plague the minds of many, since Google updated its Penguin algorithm in 2012. The question has been discussed with even more enthusiasm after  John Mueller declared that he would allegedly like to avoid link building completely. The idea under discussion is that since the Penguin algorithm was updated back in 2012, any efforts to build links through spammy and low-quality tactics were destroyed. Moreover, further updates and data refreshes are just making the system better, so Google can track if your website is involved in black-hat SEO tactics. Taking into account this fact, SEO experts, marketers, bloggers and other specialists involved in SEO have been divided into two camps: those who believe that  link building is dead  and those who think that  link building is still alive  and will be alive for a very long time. So, where is the truth? Is link building already dead? And, if

Any effective SEO campaign in 2016 consists of a good amount of link acquisition. However, you need to work really hard at acquiring organic links to your website. For this, your basic strategy is to create content that would inspire people to talk about it and want to share it on their own. If you have a tight budget or have limited resources, then it is best to inform the SEO company you are hiring in advance. A company having ample experience in the field would know which activities to employ for acquiring links. They may cut down a bit on your marketing and PR budget but would definitely work on getting a few high-quality links.

With the arrival of Google’s latest updates, it is essential to have content that is relevant to your website. Google is more focused on meeting the queries of the users and ranks only websites that generate content relevant to the queries in that genre. Fun content and listicles are good but not good enough if the reader can’t find an answer to his query. Quality content, which is informative and rich, is extremely important for consistent visibility according to the experts.

As a business owner, it goes against all instincts to turn away business. When things go sour, often our entrepreneurial instincts kick into high gear and we work harder at making the client happy, focus more on them to help turn things around, and then lose sleep over it anyway. All of that expended energy results in complete frustration that nothing seems to work. You have lost other business because you couldn't focus on other clients as much as they needed or have time to get new business with your ideal client. When you focus on a negative situation, it keeps your business stuck in that negativity causing your business to have no opportunity for expansion. When Should You Let a Client Go? Has your once dream client turned into your worst nightmare? At first some clients might seem like "the bomb" but after working together on a closer basis you may notice some signs to make you think again about keeping them as a client. Here's 1

Social media has made it possible to share your thoughts and ideas with thousands of virtual strangers, literally within seconds. You barely need to have formed a cohesive thought, and BOOM! There it is, posted for the world to see. But before you hit that 'publish' button, do me a favor: run through this list of the top 10 things you should never post on social media. It just may save you from causing hurt or embarrassment to yourself or others! 1. Offensive content on social media Where do I start? There are so many types of posts that fall into this category. Racial slurs, graphic images, crude jokes, swearing (except in the rare event this is an integral part of your brand), to name just a few. Some business owners don't think it's a big deal to occasionally post a distasteful joke or questionable picture; I strongly disagree. This lack of awareness and respect can cause irreparable harm to your brand. When in doubt, leave it out!

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