As with everything in this world, quality trumps quantity. What you're after are targeted links and referrals full of visitors that are truly after what you offer. Your marketing strategy no doubt contains a myriad of efforts to generate these quality visits. To really be a player in SEO these days, these campaigns should involve the following: * Organic search * Paid search * External links, from articles, bloggers, news sites, etc. * Press releases and other PR efforts * Social signals from Facebook, Pinterest, Twitter, LinkedIn, StumbleUpon, etc. * Local map listings * Online advertising * Direct traffic via offline strategies Yes, organic search still sits at the top of the list above, but if it's your sole focus, you'll definitely waste your efforts. Failure to consider the other factors means you'll experience just a smidgen of your potential success. Pay attention to your analytics so you can understand where your site is
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