Webcraft Webmaster Services

Meta Tag Search Engine Optimization While quality content is important for retaining visitors, search engine optimization is essential to drive traffic to your website in the first place. Since over 80% of all web traffic comes from search engines, it is crucial to optimize your website so that it appears among the top results for searches on keywords related to your site. Various factors, such as page content and link popularity, are weighed by the search engine's algorithm to arrive at the order in which it lists sites on the search result pages. Ideally, you want your web site to rank among the top ten results for keywords that you are targeting (keyword in this article refers to both keywords and key phrases). To improve your search placement, you may have to sacrifice some visual aesthetics to ensure that your HTML code is search engine friendly. This section discusses some page elements that influence your search engine ranking. 1. The <H

What might low-quality content pages contain? For the most part, the type of low-quality content pages I'm talking about here simply don't contain much information at all. They may only have a few words or sentences outside of the global template of the page. Or they may contain information, but it's very similar to what's on other pages of the website. Most of the time these low-quality pages been dynamically generated by whatever content management system (CMS) the site is using. This is especially true of blog sites using WordPress or other blog software... -- my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru

How to Create the Best Landing page for your Website Make your landing pages count by using some basic optimization techniques, such as the following: * Instantly conveying the value your site offers and creating strong incentive to contact you by providing a clear title and description and an enticing layout. * Focus your visitors, every chance you can get, to contact you by providing links, images linking to the contact us page; you may even provide free informational materials to get them to complete the contact us form. * Always include your social media sharing links, encouraging visitors to spread the word that your website has something valuable to offér. * Beware of what information you request in your contact form. You cannot expect them to fill out a complete page of information and be willing to do so. Just keep it simple, but be sure to obtain the important information needed to contact them. Not only do you need to op

How to Blog and get returns 1. Write Compelling Headlines Your headline is how people decide if they're going to read your blog post of not. So make sure that it reaches out and grabs hold of your reader. 2. Capture Your Reader's Attention in the First Paragraph Your first paragraph should draw in your reader and entice them to keep reading. Keep it simple, snappy and sassy. 3. Keep Sentences Short Short sentences stand out, are simple to read and balance out longer sentences. Utilize short sentences throughout your blog for some added pizzazz. -- my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru

Social media like Facebook, Twitter and Gmail banned on Wall Street For young Wall Street employees who live their lives through social media, working at a big bank can feel as if the plug has been pulled. Most financial firms ban Facebook, Twitter and Gmail, and block most music and video streaming sites. Working on Wall Street is "a full life commitment, and without access to social media or personal email it can often feel like nothing exists outside of work," said one JPMorgan Chase analyst who spoke on condition that he not be named because he is not allowed to talk to the media. So he and other first- and second-year analysts, who commonly work more than 80 hours a week, are fighting back. They are relying on an informal network of strategies to subvert company firewalls and stay connected. To watch soccer highlights, for example, one analyst translated the names of the teams through Google and looked for them on Rutube, YouTube'

Economic uncertainty has created the need for swift, responsive and highly secured IT infrastructures that are also environmentally friendly and more business focused. Organizations are struggling to find the competitive edge, turning to the bounty of opportunities technology provides. Cautious to jump at the latest buzz phrases and hyped solutions, many have cautiously investigated recent technology breakthroughs, many of which have one thing in common: redistribution of IT roles. There is no better time than the present to revamp technology strategy focused on hosted solutions. Clouds are gathering… Cloud computing has emerged as one of the major ways to secure an upper hand in today's highly competitive market. Minutes of downtime means the loss of vital sales as businesses with prolonged data loss find themselves in a real position of collapsing. Cloud computing changes the traditional corporate data center structure that resides on company premi

Use Social Media Marketing To Grow Your Business Social media marketing can provide the boost your business needs to bring you the success that you want. There are many benefits to leveraging social media marketing strategies. They allow you to develop more meaningful relationships with customers, communicate with a broad audience quickly, and increase interest in your business through interaction. Follow the advice in this article to make social media marketing work for you. Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step. Be patient when you are networking on a social media site. People have to trust you and the product that you are selling to them. Relax and try to gain the trust of

The best WordPress plugins W3 Total Cache – This is one of the best WordPress plugins that will increase your websites speed. It will load all your pages a lot faster and it will save static versions of your pages. It requires a lot less CPU usage when you are using this plugin. Akismet – This plugin is very important when you own a website where it is possible to comment on pages or blog post. Akismet is standard installed in WordPress, but you will need to activate it by signing up and requesting an API Key on the website. Akismet is a plugin that will stop 99% of all spam on your blog or website. Yoast WordPress SEO Plugin – When you aren't listed very well in Google it is most likely that you are missing some SEO settings. It can be very frustrating when you are doing your best to make a website but you don't get any visitors at all. This plugin will make it possible to improve the SEO of your website by adding General SEO settings, but also p

Automatic Post Tagger This plugin automatically adds user-defined tags to posts. http://wordpress.org/extend/plugins/automatic-post-tagger/ -- my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru

Check Search Engine Ranking Strategies Your search engine ranking is the position of your website on any particular search engine (Google, Yahoo, MSN, etc). Because search engines favor the high-ranking sites, you need to check your search engine ranking continuously and find ways to improve your ranking. There are many free tools that can allow you to do this. Page ranks range from 1 to 10, with 10 being the highest (and virtually impossible to achieve). Even a rank of 1 on Google is considered high. In order to obtain a high search engine rank, you need to employ SEO (search engine optimization) techniques. And this can take a significant amount of time and/or money depending on whether or not you do it yourself of hire someone else to do it. SEO software is also a viable option to consider. If you've decided that you want to be the one to check your search engine ranking yourself, and to take care of the SEO for your website, you'll need to

Costly Mistakes to Avoid When Designing Your Website It is important, however, for you to be aware of the dos and don'ts when planning a website. Mistake No. 1: Poor Website Layout and Design Your website needs to be easy to navigate and visually appealing. Choose two or three colors and stick with them. Don't change your color scheme on every page. Ensure your navigation bar is either at the top or the left-hand side of the screen – most people are used to that. Also consider including a navigation bar at the bottom, especially if your pages are long. Mistake No. 2: Not Enough Information Too often I hear people say, "I just want a website with a little bit of information so that it is not too busy." This is a big mistake. When people are looking on the Internet, they want the information right there and then. They don't want to have to wait until they can e-mail you or speak to you on the phone to get more details. Remember, yo

Email Post Approval Ability to review and approve posts for publishing via email. Upon the saving (or creation) of a post where the post status is set to "draft" or "pending publishing," the blogs admin will receive an email containing the post's title, publish date, tags, categories, and the content of the post. At the end of the email, there will be a link to approve the post. Clicking the link will set the post to be published on the set publish date. http://wordpress.org/extend/plugins/email-post-approval/ my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru

Don't Forget the Smart Phone! We've all heard the now familiar and slightly gross statistic pictured to the right: 4.8 billion people worldwide own a cell phone, while only 4.2 billion own a tooth brush. It's shocking just how much mobile phones are taking over our lives. Smart phones and internet-enabled devices are experiencing the largest area of growth. The phenomenon of iPhones has grown 10 times faster than the last technology revolution, America Online. If you're using email marketing to nurture your leads into clients and your clients into repeat sales, you can't ignore mobile optimizing. Over 75% of smartphone users are reading emails on their phones regularly. If you fail to send out emails they can open and read, chances are they might not open the content in the future. We've compiled several useful tips and tools to ensure the 91% percent of American adults who keep their cell phones in reach 24/7 won't miss your mess

Amazing WordPress Management Features If you are having trouble in keeping up with all of your blogs and sites, you might want to consider using a WordPress manager. Obviously, WordPress has become one of the most used platforms when it comes to website and blog design. But what if you actually own dozens of sites or even more? That would be a big problem for you right? Wrong, the solution to your problem is through the use of a WordPress manager. A WordPress manager is a software designed to help you manage ALL of your WordPress sites, blogs and their respective domains all from one single location. In a sense it becomes the dashboard for all of your site's dashboards. That easily allows monitoring all your sites' statistics, editing and uploading content, and even uploading all the themes and plugins that you use for all your sites. Take note that this can all done within the program. It simply means that you won't have the difficulty of

Keyword Blunders that Could Be Costing You Money Keywords are a crucial part of your website's SEO. People use keywords to search for sites and, if you are not using these words properly, your site will not be found. Thus, you will lose sales and money. If keywords are done correctly it could mean substantial traffic and sales for your online business. However, the process of finding and using keywords is much more involved than you might think. Read the following to see if you are making any of these mistakes with your keyword research and usage: 1. Not Researching Your Keywords - To find the most successful and relevant keywords for your site, you must do some research. Find out what keywords are used the most and what people are searching for. Do not only take search numbers into consideration. Use the most relevant keywords for your site. You can find lots of free keyword research tools online. 2. High Keyword Density - The general rule for effe

How To Find Out If You're A Inretnet Content Victim If you are someone who has spent much time as an online publisher you may have had the experience of seeing your content show up on another website without your permission, and without any links to send its readers your way so that you might at least have a shot at getting their business. If so, you are most definitely not alone. There are hundreds of thousands of prolific web content creators who are more than happy to share their product with others as long as their links go along, but all too often see their efforts simply hijacked, copyright laws notwithstanding. You may, in fact, have two or three favorite Internet authors without realizing that some of what they present may not be their work at all. While the problem of web content theft may not have been going on too long at this point, there is a strong chance that it could grow to epidemic proportions as more and more advertising dollars in

I started submitting press releases in the 80s when I was a college student to help promote one of the many activities I coordinated as the vice president of service for a national service fraternity to which I belonged. Since that time, and especially since the advent of Internet marketing, the philosophy behind the strategy of submitting press releases and measuring the success of a release has completely shifted. The number of clippings from newspapers running your release used to be considered the hallmark in determining the success of a release. That's no longer the case. In today's marketing environment, submitting press releases online is a very viable strategy for attracting attention to your website and to your business. However, the strategy is very underutilized by online service businesses. Why? Because most of us are still operating under the rules of traditional press releases. Many of the traditional rules of writing press releases no l

Social Media Myths Social media is, of course, big news in the business world. If you're a business owner or business leader, it's not surprising if you're feeling overwhelmed by everything you see, hear and read about how to get ahead with social media. The good news is that it doesn't have to be as difficult as it seems, especially if you ignore some of the buzz and hype, and focus on the few things that really make a difference. Here are some common social media myths that can make your life seem far more difficult, but which you can safely ignore. MYTH #1. It's All About the Numbers This is the biggest myth: That success in social media depends mainly on your reach - that is, the number of fans, friends, followers, Likes, retweets, shares, or whatever other measure you choose. Although that seems logical at first glance, it simply isn't true. Having millions of "followers" on your account doesn't mean any of the

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Social Media = Customer Service: Are You Ready? I'm used to being the brand. I've put together social media strategies for customer service in the travel industry and I've also been the person on the front line of Facebook dealing with these issues. It was a steep learning curve; the whole industry is still trying to formulate what is best practise. But recently I became the customer and was both surprised and disappointed to find a major airline, who have built a substantial social media community, doing it all wrong. What Not To Do Firstly, if you provide a service or sell a product 24 hours you need to provide support or assistance for your customer's 24 hours of the day. I was trying to book a flight online at short notice and the system kept crashing. It was 9 p.m. and according to the website all phone lines were closed until the next day. So I sought help on Twitter and got no reply there either. I got no reply until after n