Social media is, of course, big news in the business world. If you're a
business owner or business leader, it's not surprising if you're feeling
overwhelmed by everything you see, hear and read about how to get ahead with
social media. The good news is that it doesn't have to be as difficult as it
seems, especially if you ignore some of the buzz and hype, and focus on the
few things that really make a difference.
Here are some common social media myths that can make your life seem far
more difficult, but which you can safely ignore.
MYTH #1. It's All About the Numbers
This is the biggest myth: That success in social media depends mainly on
your reach - that is, the number of fans, friends, followers, Likes,
retweets, shares, or whatever other measure you choose. Although that seems
logical at first glance, it simply isn't true. Having millions of
"followers" on your account doesn't mean any of them are actually following
you in any meaningful way. Even worse, most of them probably don't even see
your posts at all, because they get lost among all the others they follow.
So stop trying to get more followers and friends. Focus instead on
consistently delivering value to the people you want to reach, and they will
spread the word naturally, and that will get you more followers and friends.
More importantly, that approach will get you the right followers and
friends.
MYTH #2. It's All About Engaging Customers
If you're in a customer service role, then yes, social media channels give
you a powerful way to engage with customers. And if you wear a marketing
hat, again you can use social media for market research, marketing campaigns
and building better engagement with customers and clients.
But if you're in a leadership or advisory role, that's not the best use of
your time. You might occasionally dip into your organization's Twitter feed
or Facebook page to observe what customers are saying, but you wouldn't
spend every waking hour having conversations with customers. That's not your
job, and if you are spending too much time doing that, you're not doing your
real job!
Instead, use social media as another way to share your key messages and
ideas. For instance, if you're a thought leader, use it to share your blog
posts, videos, articles and special reports. Or, if you're a business
leader, use it to share your key strategic messages - both internally and
externally.
MYTH #3. It's All About Facebook and Twitter
When most people use the term "social media," they are referring to social
networks like Twitter, Facebook, LinkedIn and Google+. These are important,
but they are mainly for amplifying your message.
The real value comes from the tools where you state your message. These are
tools like blogs (for articles), YouTube (for videos), SlideShare (for
presentations), e-mail newsletter providers, Amazon.com (for e-books) and
the iTunes Store (for podcasts and e-books). Use these tools for crafting
and delivering your messages, and then use the social networks for sharing
them more widely.
MYTH #4. You Have to Do It All Yourself
When you use these tools, you're engaging as a person, not an organization
or brand. So you do need to be authentic, and show your face (literally in
videos and profile pictures, metaphorically in your style and voice). This
does mean you should be personally responsible for the core message, but you
can delegate or outsource some of the other tasks in distribution and
promotion.
For example:
* You can be the presenter in your YouTube videos, but your team can publish
it to YouTube and share it on your blog, Facebook, Twitter and other
networks.
* You can write articles, and your team can publish them on your blog.
* You can use services to publish blog posts to Twitter and Facebook
automatically.
* You can use services to send you articles and news stories of interest,
but you decide what's worth sharing with your networks.
MYTH #5. It Needs a Lot of Time and Effort
It's true that this all takes some time and effort, but it doesn't mean you
have to spend hours a day on social media. Far from it.
Create a realistic schedule for yourself, and stick to it. As a rule of
thumb, aim to create one key message a week to share - for example, write a
short article (400-500 words) or record a short video (2-3 minutes).
The key is consistency. Building an online platform is a process, not an
event. Build your reputation one step at a time, and you'll be building a
strong reputation that creates real value for your stakeholders and boosts
your bottom line.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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