Webcraft Webmaster Services

By identifying your best content, you quickly learn two things: 1. Which pages are most worth promoting. 2. How you can improve on your future content. But how can you identify your best content? With this article, I'll avoid weighing in on which metric in particular is most important (be it sales, pages per visit, etc). Instead, the focus will be on how to interpret your analytics without relying on "most" as an indication of "best." For example, a page that results in more sales may simply be doing so, because it has more visits. That says nothing about whether it's the piece of content most worth promoting. This is going to be an advanced article, involving spreadsheets and standard deviations, so it might not be for everybody. I'll try to keep it step-by-step and fairly easy to comprehend but, even then, it's worth asking how much time you want to invest in analytics, as opposed to outreach and other activities.