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What is a QR Code? So you may have heard that QR Codes are set to become the 'next big thing' but thinking to yourself, what is a QR Code!? QR or Quick Response Codes are a type of two-dimensional barcode that can be read using smartphones and dedicated QR reading devices, that link directly to text, emails, websites, phone numbers and more! You may have even got to this site by scanning a QR code! QR codes are huge in Japan and across the East, and are slowly beginning to become commonplace in the West. Soon enough you will see QR codes on product packaging, shop displays, printed and billboard advertisements as well as in emails and on websites. The scope of use for QR codes really is huge, particularly for the marketing and advertising of products, brands, services and anything else you can think of. If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter

What can be encoded into a QR Code? In its simplest sense a QR Code is an 'image-based hypertext link' that can be used offline - any URL can be encoded into a QR Code so essentially any webpage can be opened automatically as a result of scanning the barcode. If you want to encourage someone to like your Facebook page - have your Facebook profile page as the URL. Want your video to go viral - encode the URL in your QR Code. The options are endless. In addition to website URLs a QR Code can also contain a phone number - so when it is scanned it prompts the user to call a particular number. Similarly you can encode an SMS text message, V-card data or just plain alphanumeric text. The smartphone or 2D barcode reading device will automatically know which application to use to open the content embedded within the QR Code. If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraf

Where can QR Codes be placed? The answer to this is almost anywhere! QR Code printing can be done in newspapers, magazines, brochures, leaflets and on business cards. Further to this they can be put on product packaging or labels, or on billboards or even walls. You could even tattoo a QR Code on your body - now that would be an interesting take on giving a girl/guy your number in a bar! You can use QR Codes on a website but they should not generally be used as a substitute for an old-fashioned hyperlink because obviously the user is already online and doesn't really want to fiddle around with their phone only to find a website they could have just clicked through to in half the time. If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru I'm protected by SpamBrave http://www.spambrave.com/

QR Codes for Marketing If you want to use QR Codes for business or marketing purposes then you should consider that people have higher expectations from scanning a QR Code than they do simply clicking a link on a website. You should offer something special or unique to people that have taken the time and effort to scan the barcode. For ideas of what this could be, or just for more information about QR Code Marketing have a look at Piranha Internet who have successfully incorporated the use of QR Codes into several marketing strategies for their clients. Also remember that many people won't know what a QR Code is or how to use it. Up until their use is more widespread you will need to provide instructions about what to do with a QR Code. If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru I'm protected by SpamBra

Who invented the QR Code? Denso-Wave - a subsidiary of the Toyota Group - are attributed with the creation of the QR Code as far back as 1994. Originally it was designed to be used to track parts in the vehicle manufacturing industry, but its use has since grown tremendously. If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru I'm protected by SpamBrave http://www.spambrave.com/

What Are QR codes? They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone's t-shirt. Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet. The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern cell phones can sca