Webcraft Webmaster Services

What’s more important: SEO or content marketing? Link building or relevant content? These questions plague the minds of many, since Google updated its Penguin algorithm in 2012. The question has been discussed with even more enthusiasm after  John Mueller declared that he would allegedly like to avoid link building completely. The idea under discussion is that since the Penguin algorithm was updated back in 2012, any efforts to build links through spammy and low-quality tactics were destroyed. Moreover, further updates and data refreshes are just making the system better, so Google can track if your website is involved in black-hat SEO tactics. Taking into account this fact, SEO experts, marketers, bloggers and other specialists involved in SEO have been divided into two camps: those who believe that  link building is dead  and those who think that  link building is still alive  and will be alive for a very long time. So, where is the truth? Is link building already dead? And, if

Any effective SEO campaign in 2016 consists of a good amount of link acquisition. However, you need to work really hard at acquiring organic links to your website. For this, your basic strategy is to create content that would inspire people to talk about it and want to share it on their own. If you have a tight budget or have limited resources, then it is best to inform the SEO company you are hiring in advance. A company having ample experience in the field would know which activities to employ for acquiring links. They may cut down a bit on your marketing and PR budget but would definitely work on getting a few high-quality links.

With the arrival of Google’s latest updates, it is essential to have content that is relevant to your website. Google is more focused on meeting the queries of the users and ranks only websites that generate content relevant to the queries in that genre. Fun content and listicles are good but not good enough if the reader can’t find an answer to his query. Quality content, which is informative and rich, is extremely important for consistent visibility according to the experts.