What’s more important: SEO or content marketing? Link building or relevant content? These questions plague the minds of many, since Google updated its Penguin algorithm in 2012. The question has been discussed with even more enthusiasm after John Mueller declared that he would allegedly like to avoid link building completely. The idea under discussion is that since the Penguin algorithm was updated back in 2012, any efforts to build links through spammy and low-quality tactics were destroyed. Moreover, further updates and data refreshes are just making the system better, so Google can track if your website is involved in black-hat SEO tactics. Taking into account this fact, SEO experts, marketers, bloggers and other specialists involved in SEO have been divided into two camps: those who believe that link building is dead and those who think that link building is still alive and will be alive for a very long time. So, where is the truth? Is link building already dead? And, if
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