No matter how smart you fancy yourself to be, no matter how much you think
you know your demographic, humble yourself each month and do some homework.
Trends change, and depending on your industry, trends can literally
flip-flop overnight. Many marketers use their intuition, or trusted hunches,
to make key planning decisions. If you don't have data to back up what your
gut tells you, any efforts you launch could be a complete waste of time and
money.
To that end, here are some easy and helpful ways to get inside the minds of
your customers:
Within every customer base are a handful of vocal, socially prominent users.
Follow your top fans, engage with them socially, and study what common
threads you see among these users.
Read top industry blogs and news sites for you niche, and draft content
marketing strategies around current key issues and ideas.
Every time you're ready to draft new content, Google the topics, and study
not just the popularity
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