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Showing posts from September, 2012

Traffic Through Video Marketing

Traffic Through Video Marketing Create Quality Engaging Content Ok, this seems obvious. However, sometimes in our haste to get our videos listed in search we skimp on quality. Make the content relevant and useful to those in your niche. The videos do not have to be long. In fact, it is better to make videos that get right to the point and deliver high quality information quickly. Video marketing starts with a good video. If people like your video they are more likely to share and comment which will bring even more visitors to your video and to your website. Embed Your Videos on Your Blog and Websites Of course if you embed your videos on busy blogs and websites you will get more traffic to your video. However, there is something new going on in search with videos. Google is now indexing videos embedded on websites and sending traffic directly to the websites where the video is embedded. This is important because previously if you had a video hosted on Y

Growmap Anti Spambot Plugin

Growmap Anti Spambot Plugin Defeat automated spambots by adding a client side generated checkbox asking the comment author to confirm that they are not a spammer. http://wordpress.org/extend/plugins/growmap-anti-spambot-plugin/ my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru I'm protected by SpamBrave http://www.spambrave.com/

Pretty Link Lite

Pretty Link Lite Shrink, beautify, track, manage and share any URL on or off of your WordPress website. Create links that look how you want using your own domain name! http://wordpress.org/extend/plugins/pretty-link/ my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru I'm protected by SpamBrave http://www.spambrave.com/

Ultimate Landing Page and Coming Soon Page

Ultimate Landing Page and Coming Soon Page Create a landing page or coming soon page and collect emails. http://wordpress.org/extend/plugins/ultimate-landing-page-and-coming-soon-page/ my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru I'm protected by SpamBrave http://www.spambrave.com/

Make Your Web Content Viral

Make Your Web Content Viral One of the best ways to drive massive traffic to your site in a short period of time is through the creation of viral content or linkbait. Linkbait is created with the sole purpose of driving more traffic to your website through links and bookmarks. Content that is successful in this regard typically does not have any indication of being linkbait. You need to make sure that your content is very useful to readers and that it is not an obvious attempt at creating linkbait. The moment that a visitor comes to your site, they must be able to see the value that your content provides for them. Keep it Simple If you want to make a particular piece of content viral, keep it simple. The key is to attract a general audience. Many visitors write off articles that are overly complex. Keep it easy to swallow and understand to increase your chances of creating linkbait. Encourage People to Share and Distribute the Content If you have a

Viral Advertising Perfect for Web Marketing

Viral Advertising Perfect for Web Marketing When someone speaks about viral marketing or viral advertising they are referring to marketing techniques that use a variety of social networks or similar vehicles to increase product awareness and sales. In effect, modern methods of promotion on the Internet are really just updated versions of old fashioned word of mouth advertising. However, the wide variety of methods available, combined with the huge amount of activity on the Internet, make this form of advertising extremely powerful. Viral Marketing can be a very effective and inexpensive way to create exponential growth and quickly increase visibility. If implemented properly, a viral advertising campaign can reach tremendous numbers of potential customers at a low cost and in a short period of time. As the name implies, it relies on spreading information among people who interact with each other. The primary concept behind viral promotion entails deliveri

Ways to Go Viral

Although there is a debate as to when the term viral marketing really originated, it did rise in popularity in the mid to late 90's. Viral marketing works just like a virus. One person reads a marketing message, gets infected by it and passes it onto another person. The better the message, the more it spreads. And the term viral marketing is born! There are many methods and techniques for spreading your viral marketing message. The explosion of social media marketing has brought viral marketing to new heights. But along with social media there are also more traditional ways to spread your marketing virus. Below are ten totally doable ways to launch and propel your viral marketing campaign. 1. Free eBook - eBooks have been a very popular and effective means of viral marketing for quite some time. Compile a free PDF eBook using articles you have written, useful information, resources, etc., and start spreading that virus. Offer the eBook to your visitors f

Successful Viral Engagement

Going viral is the holy grail of any online ad campaign, or really any effort at online exposure, period. It's akin to a TV show becoming a hit, or a movie raking in blockbuster gross sales. It can even be compared to a toy or item of clothing becoming the "hot" thing for the season. So are these all comparable, or really just the same thing? What exactly is something that's "gone viral" and why do some things "go viral" while others don't? Can this be predicted, or is it completely up to a whim or some ethereal "x factor" that some things have and others just don't? The Facts of ( Viral ) Life So what does viral mean? Viral refers to something that self-propagates, or in the marketing sense, something that spreads by word-of-mouth, peer-to-peer, as opposed to strictly from an official advertisement. Going viral is valuable because the intended audience does all the heavy advertising work for you, id

Twitter Secrets

Twitter Secrets Twitter just announced a brand-new feature that I wanted to make sure you knew about. It allows people to have 1-click access to follow you on Twitter directly from your website which is a huge benefit for building your following with your network and establishing a great social media presence using Twitter. I would definitely recommend setting it up on your website asap. Speaking of Twitter, I want to share some of the behind-the-scenes strategies and techniques that I personally use with Twitter to build a huge network of loyal, engaging and responsive followers that allows me to consistently build my list and get new clients. I'm going to make some assumptions that you are already aware of what Twitter is and how to do some of the basics like find friends, get followers, as well as send updates, replies, retweets, etc. These are some of the more advanced "systems" I use for leveraging the most of what Twitter has to of

Ways to Use it Effectively to Market Your Business on Pinterest

Ways to Use it Effectively to Market Your Business on Pinterest Oh yes - and it's one you might want to take a look at, to see if it makes sense for your particular business. But a caution here - even it does - don't feel you have to add it to your social media marketing. If you're already overwhelmed and just keeping up with your current social media efforts, then leave Pinterest be, at least for now. But if it appeals to you and makes good business sense to add it to your business platform, here are five specific ways you can use it in your marketing efforts: 1. Less Clicks = More Conversions The less clicks your visitor has to make to get to the information or product they want, the higher your conversion rates. With Pinterest, there are just two clicks from first seeing something of interest to visiting its site of origin. That translates into more leads and more sales. For example, let's say you have a book for sale and you pin the

Understanding Social Networks

Understanding Social Networks You know you should listen to your customers and you are aware that social media has been the new way for people to express their opinions about products and services. But what are the platforms available and what are the differences between each one of them? Here is a quick guide for you: FACEBOOK What it is: It is the most popular social network with over 800 million users. People usually build profiles to keep in touch with family and friends. Lately it has been used by businesses as a marketing tool. On Facebook people can send and receive messages, chat online, post pictures and share links and videos. They can also "like" a page. There are six types of pages: local businesses, companies, products, artists, entertainment and community. Facebook offers many options to interact such as the Wall, photo albums, comments space and the "like" button, where people click if they like the comment or post. If u

Best Website Content

Best Website Content Now let's talk about developing content for various pages of your site. Create content for the sake of sharing the best information. Don't think of key phrases while writing for any page of your website. Just focus on the message, the products, the services, customer's benefit, etc. Leave the rest to search engine spiders. If your content is relevant, spider will assess it on its own; it will also index your entire website from the page it has reached if the site is easy to navigate and SEO friendly. So understand that targeted traffic is what your website needs; and that search engines crawlers are highly advanced software; perfectly capable of finding, assessing, and ranking sites for different key-phrases and sentences based on various factors. Your job is to understand and believe in your product or service and write compelling and yet original copy for your target audience. Remember that website with original content

Too Many Images on a Site Considered Anti-SEO

Too Many Images on a Site Considered Anti-SEO You should notice that search engines are not able to see the images contents. They can only see texts. Even when you search for an image with Google Images, it doesn't list the images based on the images contents and what images have in their body. All the images are listed there based on the keywords/phrases found around them on the web pages, the image alt tag content, and also through the image file name which can contain keyword/phrase. Therefore, if a website content is mainly on the images and flash files, the search engines will have a hard time to understand what the website is all about, and where it has to be ranked and indexed. The website loading speed is another important thing that has to be considered. Visuals do make your site look good, but excess of them can kill it. I have seen some websites, especially related with tourism which become very heavy with images and end up losing its visi

Why Your Website Should Go Mobile

Why Your Website Should Go Mobile I was riding public transit the other day. I glanced up after sending an email from my iPhone and saw passengers toiling away either on their Apple, Android, or Blackberry device. There wasn't a newspaper in sight. After disembarking I entered a café for a quick latte and witnessed tables full of patrons on iPads and various tablets without one laptop in the vicinity. I made my way from the café and entered my building where I hopped on the elevator with others. As soon as the doors closed we bowed our heads (as if we had entered sacred ground) to scroll through our smartphones to pass the seconds it took to arrive at our respective floors. An hour later, in the gym, my cardio session was distracted by fellow fitness enthusiasts who perched themselves on treadmills and stationary bikes, not clutching bottles of water, but mobile internet devices. The revolution has not been televised, it has gone mobile. However, it&

Reasons to have a Mobile Website

Reasons to have a Mobile Website The iPhone, iPad, Samsung Galaxy Tablet and Kindle Fire entered the market a few years ago and triggered off a craze in all parts of the world. Urban consumers gave up their older phones for these 'smart' phones. Each new version incorporates the latest technology and brings new features. Studies have forecasted that 70% of Internet users will spend more time on their mobile phones than their desktops and laptops. By 2014, they will access the Internet using some sort of mobile device because this allows them to stay connected wherever they may be. Internet browsing is a totally different experience on a mobile device. If the same website designed for a desktop or laptop is used for mobiles, it doesn't mean that the user experience will be the same. Here are the top 4 reasons that make a Mobile Website necessary for companies and businesses: Reason #1 - Screen Size Smart phones have a much smaller screen size

Essentials for a Mobile-Friendly Website

Essentials for a Mobile-Friendly Website "Come 2014, there will be at least one billion mobile payment users around the world." These are the findings of a study undertaken by IE Market research. Given these stratospheric statistics, it is safe to say that at least some of your current website users are visiting on their mobile phones. Subject them to the torturous navigation of a desktop version using their iPhones or Androids and you can be certain of one thing - they will leave. And never come back. The world of technology is rapidly evolving, so much so that what was relevant yesterday is often obsolete today. It therefore pays to be as informed (and flexible) as possible when developing your site. Here we'll look at some absolute essentials that need to be implemented on-site to ensure that your mobile visitors don't head out the door immediately after arriving. 5 Basics - Get These Right First Create a Mobile Sub-Domain The f

How to get traffic for your blog

How to get traffic for your blog Be topical... write posts that need to be read right now. Learn enough to become the expert in your field. Break news. Be timeless... write posts that will be readable in a year. Be among the first with a great blog on your topic, then encourage others to blog on the same topic. Share your expertise generously so people recognize it and depend on you. Announce news. Write short, pithy posts. Encourage your readers to help you manipulate the technorati top blog list. Don't write about your cat, your boyfriend or your kids. Write long, definitive posts. Write about your kids. Be snarky. Write nearly libelous things about fellow bloggers, daring them to respond (with links back to you) on their blog. Be sycophantic. Share linklove and expect some back. Include polls, meters and other eye candy. Tag your posts. Use del.ico.us . Coin a term or two. Do email interviews with the well-known. Answe

WordPress Security Tips You Most Likely Avoid

WordPress Security Tips You Most Likely Avoid WordPress is very popular platform for blogging that we all know, but very few of us know that it's open source software. You may wonder, "What open source means?" Open source software means that the source code of software is freely available for edits, modification. And people are free to do some new experiments with codes to learn cracking or hacking. Don't get me wrong, WordPress is a secure piece of software if we take some steps to make it secure. Besides find a secured WordPress hosting for it, below we list out some more steps that will make your WordPress securer: Never Ever Use "Admin" As Username The default WordPress user account that gets created automatically with every installation of WordPress is the admin account. Unfortunately, the whole world knows this, including hackers, and can easily hack your blog by lunching dictionary attack to guess your password.

WordPress Plugins for Adsense

WordPress Plugins for Adsense Which are the best plugins for inserting Google Adsense? If your blog runs on WordPress then it's very easy to add Adsense ads wherever you want to add in your blog. All you've to do is just install Adsense plugin that suits your needs and you are ready to put your ads. Currently, almost every blogger uses Adsense as a primary or secondary source of income, because Adsense is the best and easiest way to make good amount of money online if you keep your eyes open. If you don't have Adsense accounts then its right time apply for one. But make sure your site is genuine and serve best content to readers. If yes, then I'm sure you'll get your account. And after that you've to integrate Adsense ads to your blog. Here are some plugins which will reduce your effort and make adding Adsense ads to your blog very easy. Adsense Injection Insert Adsense ads code randomly into pre-existing pages. Pick a rando

10 Essential First Steps When Starting A WordPress Blog

10 Essential First Steps When Starting A WordPress Blog Having created quite a few blogs, I'd like to think that I have a good system down for those essential first steps, and I hope it can be of use to you too. By following these you'll get a good head start in the world of blogging and hopefully an influx of traffic to give you the motivation to carry on. If you've already started, think of this as a checklist as I'm sure there's a few you haven't done yet. http://www.makeuseof.com/tag/10-essential-steps-starting-wordpress-blog/ If you have any questions or comments please contact me. Regards Gerald Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Twitter: WebcraftGuru Facebook: Webcraft Guru I'm protected by SpamBrave http://www.spambrave.com/

How To Back Up Your WordPress Blog Online

Blogging and blogs have been on the forefront for quite some time now. With millions of blogs out there, covering a variety of topics, you can most likely find one that appeals to your tastes. No wonder, weblogs are assets to the readers and owners alike. That being said, this is the Internet we are talking about here. Hacking and cracking attempts on popular blogs is common. We have had our share of not so pleasant experiences as well. Imagine losing control of your site and/or its contents. So much hard work, so much time you put into it, all put at risk. No one would like to lose such an asset. Surely there has to be something that can be done to safeguard one's content and hard work against such attempts. Well yes, indeed there are preventive measures that you can take like enhancing security. Choosing strong passwords, changing them often, adding additional security plugins, etc. However, as is so often the case, ironically, the only thing certa

The Basic About Internet Marketing: Keyword Positioning

The Basic About Internet Marketing: Keyword Positioning Hit the Bull's Eye in Internet Marketing. How? Simply do your homework: Perform proper keyword research. Building up an online business is tricky. It is when you think you have the perfect formula for any real- time business to succeed, that you begin to realize your concept of traditional marketing does not work in online setting. While traditional marketing uses the gift of gab, Internet marketing utilizes the perfect combination of words or terms, unique for a particular website. In fact, the written word plays a pivotal role in online success. On the internet, keyword positioning is strategic step: it can make or unmake your dream of hitting it big in a realm, where making money has limitless boundaries and anybody, sans MBA can challenge the masters. Search Engine Optimization, where keyword positioning is a primary factor, is the vessel that takes you to your destination. By definition,