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1. Keywords In Title Each webpage within a website should contain a unique title, and meaningful keywords and keyword phrases should be included in the title of each page. 2. Keywords In URL Use hyphenated keyword phrases in the URL's pages, as some search engines take notice of keywords used in URLs. The hyphen used between words allows search engines to better identify and recognize the separate the words used. 3. Anchor Text When linking to web pages, use descriptive keywords to identify the links to webpages. The "anchor text" used to link to a specific page is weighted as part of some of the larger search engines ranking criteria. In other words, search engines make note of the text used to link to specific webpages, and use the text relevance to determine a search ranking for those pages. 4. Keywords In Header Tags Keywords should be used to highlight sections on a page, as mini-titles over each subsection in a webpage. The subsection heading keywords should be iden

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Building a brand is a challenge. Its all about perception, and as frustrating as it might be, the manufacturer or seller does not control how customers, potential customers, or the general public perceives a brand. That said, the manufacturer or seller can certainly help influence how their brand is perceived. Your reputation are closely linked. Sometimes customers will form emotional attachments to specific brands, and they will spend more money to obtain one brand over another. A strong brand stands out and contains an element that customers identify with. Brands contain attributes, and it is through these attributes that a customer forms a connection to it. For example, the logo may include an image of a smiling sun, which could remind customers of warmth and summer fun. Attributes Your attributes do not always translate the same way in different cultures or geographical regions. Keep cultural sensitivity in mind when creating a tagline or slogan that reinforces your brand. It may n

As you sat watching the fireworks explode in the night air, bringing yet another year to an end, you may have quietly committed to a resolution that this was finally going to be the year that you take the plunge and start your own business. Naturally, you're a bit of a geek, so it will most likely be in the tech sphere. The idea has been brewing in the back of your mind for years and, for some unknown reason, the time finally seems right to take those unguided steps and break away from the security of your 9-5 job. Just knowing you are about to follow your passion makes you feel energized and reinvigorated, spurring you to hand in your notice to your boss with the hope that one day you will be driving past him in your new Ferrari and wave. As the old saying goes "you can't buy experience", and without proclaiming to be an expert on your specific idea, here are my seven "insider" tips to help you on your new journey or make you think twice before you take tho