Webcraft Webmaster Services

What Defines Good Website Internet Content? * Written by an authority on the topic, in his/her own words, and conveying valuable information to site visitors. * Defines a problem, proffers a solution and explains why you need it. * Research has determined the audience's needs, and the page is written for the specific viewer demographic. * Contains relevant exact-match keyword search phrases in current use. * Accurately and verbosely described in key areas (headings, titles, metadata). Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) co

What is Bad Internet Website Content. This is generally a subjective assessment, but some or all of the following elements will be evident within the website: * Duplicated from your other website/s, and competing in the same web space. * Copied from a similar site and passed off as yours. * Homogenized content - finding a series of top-ranking pages from authoritative sources, and blending them together into a new page for your site. * More images than words, or words embedded in images. * Content generated by JavaScript, Flash or Frames. * Dominated by vaguely worded, non-explicit, warm and fuzzy drivel from branding and marketing pitches. * Word-for-word product descriptions copied verbatim from the manufacturer. * Lack of precisely targeted content that fails to fill a defined search need. * Doorway pages - specifically produced to target a series of keyword phrases but bereft of intrinsic merit. * Page and image file names are cryptic, d

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above