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Showing posts from November 8, 2015

Create Effective Content

Create Effective Content Website design plays an important role in building trust with users. However, this doesn't mean you focus only on the design and compromise on the content. Informative, fresh and unique content is of great significance when it comes to attracting traffic to a website. Do invest sufficient time in creating great content. Also, make sure to carefully consider the words you use, especially on your call-to-action buttons. According to ZippyCart.com, the words you use on call-to-action buttons impact your conversion rate greatly. Moreover, using the word 'free,' when asking people to sign up for or download items, has been shown to increase conversions by as much as 4.2 percent. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa E-mail: gerald@webcraft.ws --- This email has been checked for vi

Choose the Right Colours for your Website

Choose the Right Colours for your Website Using appropriate colours in your website's design can help it set the right tone and convey the message to the visitors in a more precise manner. Here's how you can go about choosing the right colours for your website: Start by familiarizing yourself with the colour wheel. Choose colours that allow for a harmonious colour scheme. Colours may have different meanings in different cultures. Also, they tend to evoke different feelings. Do be mindful of this when selecting colours for your website. Consider contrasting colours as they will prevent your website from turning into a visual mess and help the text stand out against the background. Use few but enough number of colours to make your site look appealing. my motto is "Keep it simple" and "don't leave anything for tomorrow that can be done today." Regards Gerald Crawford Stellenbosch South Africa E-mail: gerald@webcraft

Build an Intuitive Site Structure

Navigation is the backbone of a website. If your website is challenging or perplexing for users to navigate, it will undoubtedly reflect in your conversion rate. A lack of accessibility can never be OK and presents the risk of alienating a large section of your audience. An intuitive site structure, on the other hand, will encourage users to continue browsing. Here's what you should follow for effective navigation: Don't overwhelm users with too many links and by overcrowding the page with chunks of text. Keep it simple. There is no need to add dozens of pages either — that can make it difficult for users to find what they're looking for. Organize your content in a way that can be easily understood by the users. Make sure that the information presented is factual and consistent. Choose appropriate orientation so that it makes the overall site look balanced, tidy and clutter-free. Technology is constantly changing. You can opt for responsive