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The Personal Branding Myth You often hear celebrities talk about 'Their Brand' as if they were a laundry detergent, a notion that reveals a lack of understanding of the differences between brand and personality. It's the equivalent of people talking about themselves in the third person; something that is oft-putting, and often a sign of a narcissistic personality disorder, not surprising, considering the arrogance that can develop from being catered to by media and fans. Personal Branding is nothing more than another way of saying 'self-promotion.' Unfortunately, it often crosses the line that separates marketing your business and that icky feeling you get when you hear over-hyped media stars talking about themselves as if they were products. Unfortunately, this trend has crept into the realm of entrepreneurial marketing, a trend that does not serve the entrepreneur well when brand is confused with an individual's personality. Number 6: "I will not be pushe

Just Because You Can, Doesn't Mean You Should Low-priced, high-tech hardware and software combined with easy access to inexpensive high-speed online presentation venues has created a new class of entrepreneur who has great ambition and ideas but little understanding of how various communication methods differ, and what makes each effective. Because video involves so many different elements, with some communicating directly and others subliminally, it is imperative that you understand how each impacts the presentation and delivery of the message. Concept, script, performance, and styling each impact an audience in different ways. If even one of these elements is off, the result will be a muddled and confused message met with skepticism and disbelief. Of all the elements mentioned, the most important is performance; a bad performance by an entrepreneur can make him or her appear to be a fake, no matter how well intentioned and genuine they are. There are charismatic business speakers

Branding Packages for your Business: Other Services - Cape Town ZA

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities.

Here's a simple and condensed strategy which you can adopt if you are a blog publisher or website owner looking for more traffic: 1 - Write an interesting and informative article on your niche. Don't use blatant self-serving sales language, make it something entertaining and try to leave a question unanswered towards the end of your article. 2 - Create a bio box and word it to suggest that the unanswered question may be resolved if the reader would care to follow the link in the bio box. 3 - Link people to a page on your blog or website which provides a smooth continuation of the article and eventually answers the question posed in the original article. 4 - Integrate some 'sticky' components on the 'landing' page. Use a discreet opt-in box, have a step to a sales page or combine both together. If your 'landing' page is too commercial, too aggressive, you won't satisfy the needs of point five. 5 - Search for blog / website owners whose content complem

First, let's talk about the actions you should take immediately. - Tie your preferred Google account with Google+. - Lock down your business name as a Google+ Business page. - Lock down a business page with your most important short keyword phrase. - Link your Google AdWords program to your Google+ account user name. - Implement Google +1 on your blog and your website. These important first steps can easily be done by you. If you need help, please ask us for it as what will be happening with Google+ in the near future is very important to your on-line visibility.

Take time to educate yourself. Does it really matter if you build that website now, or a few months from now when you're more prepared? Of course it doesn't. Starting a business is like building a house. You start with a strong foundation, and then you build on it. Well, in business, being knowledgeable about basic marketing fundamentals is your strong foundation. You just have to build on it. That means taking the time to learn how to do things the right way. Be patient, and prepare yourself for success. By "failing to prepare, you are preparing to fail." Study and apply basic marketing fundamentals. Slow down, and read a few marketing books. To get started, I highly recommend Web Marketing All-in-One Desk Reference For Dummies. It's actually eight books in one, and is written by multiple authors. It's perfect for newbies, and touches all the bases including... * Establishing a Web Presence * Search Engine Optimization * Web Analytics * E-Mail Marketing * Blo