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Fundamentals of Marketing

Take time to educate yourself. Does it really matter if you build that
website now, or a few months from now when you're more prepared? Of course
it doesn't.

Starting a business is like building a house. You start with a strong
foundation, and then you build on it. Well, in business, being knowledgeable
about basic marketing fundamentals is your strong foundation. You just have
to build on it.

That means taking the time to learn how to do things the right way. Be
patient, and prepare yourself for success. By "failing to prepare, you are
preparing to fail." Study and apply basic marketing fundamentals.

Slow down, and read a few marketing books. To get started, I highly
recommend Web Marketing All-in-One Desk Reference For Dummies. It's actually
eight books in one, and is written by multiple authors. It's perfect for
newbies, and touches all the bases including...

* Establishing a Web Presence
* Search Engine Optimization
* Web Analytics
* E-Mail Marketing
* Blogging and Podcasting
* Social Media Marketing
* Online Advertising & Pay-Per-Click
* Mobile Web Marketing


Regards Gerald Crawford

Webcraft.ws Stellenbosch
PO BOX 12216 Die Boord 7613 Stellenbosch South Africa
Telephone: +27-021-8833027 (office)
Cell: +27-0720390184 (mobile)
SMS: 0796343545
Skype: webcraft.guru
Fax: 0865657300
After Hours: 0881242372
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Yahoo: webcraftguru@yahoo.co.za
Blog: http://webcraftws.blogspot.com/

Twitter: WebcraftGuru
Facebook: Webcraft Guru

This e-mail (and any attachments) contains information which is confidential
and may be legally privileged and protected from disclosure. It is intended
solely for the use of the individual or entity to whom it is addressed and
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