Any effective SEO campaign in 2016 consists of a good amount of link acquisition. However, you need to work really hard at acquiring organic links to your website. For this, your basic strategy is to create content that would inspire people to talk about it and want to share it on their own. If you have a tight budget or have limited resources, then it is best to inform the SEO company you are hiring in advance. A company having ample experience in the field would know which activities to employ for acquiring links. They may cut down a bit on your marketing and PR budget but would definitely work on getting a few high-quality links.
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