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Showing posts from June 10, 2013

Tips for on-page optimization to improve your search engine ranking

Content - the primary solution is to have unique content in your site. To put it simply unique content means something that should not have any other similar web copy. Now you need to put your keywords strategically into the body of the content. The best way is to put keywords in sub headings (if you can break the content into different parts or sections, you can have more options to use sub headings). However, make sure that you do not follow any pattern in using key phrases. You can also make some keywords bold (bold words suggest that you are emphasizing on the text). It is always better to update your content occasionally. Interlinking - Link the important landing pages from different pages with targeted keywords. It not only helps search engines to understand why you created that page but also help them to crawl internal pages. Navigation - Use simple (html) navigation link pattern. Meta Documents - even though major search engines tend to ignore them, meta doc

Keyword On Page SEO Factors

I've said it before and I'll say it again: keywords are the gateways to your site and they play a huge role in on page SEO. Once you know what is a good keyword and how to do keyword research, then you can find the keywords which you should be using for your on page SEO. WordPress combined with a good free SEO plugin like All in One SEO Pack makes implementing most of the following keyword related on page SEO factors simple as can be, but let's take a look at where we need to make sure to effectively use our keywords. Keyword(s) In Title Tags - The title tag is the line of clickable text which appears in Google's SERPs for each ranking page. This is also the text which appears at the top of your browser's window in naming or identifying the page which you are currently browsing. It's important to work your best (most relevant, highest searched, lowest competition) keywords into your title tags as Google will consider this over most fa

On Page SEO Factors

Time to move away from keywords to the other half of on page SEO factors. Some of these you may not have as much control over but are still worth knowing about. Age of a Site/Page - If all things are equal between two pages competing for the same keyword, Google is far more likely to rank a site from 2002 over a site from 2007 because in most cases the older site is seen as more authoritative. Now, if that first site hasn't been touched since 2004 and the 2007 site is constantly updated with fresh and unique content, then it's a different story. Individual pages work in the same way so this is just something to keep in mind. Internal Links - If you have a number of pages on your site like a blog with a lot of posts, and say that one post in particular has gained some attention and is ranking well on its own (maybe from a little off page SEO), by linking back to a second page on your site from that popular page, you have increased the power of that