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Off-Page Search Engine Optimization

Publishers cannot directly control off-page ranking factors. These factors
include inbound links, social channel activity and online customer reviews.

Inbound Links: When other sites link to yours, your website shows up higher
in search results. You can measure how many inbound links you currently have
at www.opensiteexplorer.org.

Once you collect this data, consider taking these actions:

. Scan your highest-authority inbound links for opportunities to create more
similar links.

. Scan your competitors' highest-authority inbound links. Can you get those
links too, or do they provide ideas for getting similar links?

. Inbound links from non-profit (.org) and education (.edu) sites are
especially valuable. Do you have any? Should you have more from your friends
and partners in these realms?

Build your inbound links gradually. Google algorithms will notice a quick
accumulation of links and may penalize you.

Get your staff on board with the idea of "thinking links" - always keep an
eye out for opportunities to request an inbound link.

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws

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