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Competitive Analysis

This is possibly one of the tougher divisions of Seo web development.

There are many variables making up a companies competitive web analysis and
if possible, if you in the position its s best to do the competitive web
analysis as one of your first priorities.

Either way it is something that has to be addressed especially if it was not
part of you initial web development process.

This could have far reaching results within your web development
architecture and structure, but rather do it now than later.

We check the top ten positioned competitor websites on search engines,
relative to the keywords describing your company and industry fields the
best.

We then do an in depth competitors analysis on the top ten competing
websites. This will include detailed attention to their landing pages and
overall design. we will check how many and who links back to them.

The five steps we implement with Competitive Analysis

Identify the competitors
Analyse the keywords the are targeting
Analyse the competitor back links and page rank
Get the competitors traffic analysis
Analyse there popularity with social media and the internet

We need your assistance to gather market intelligence about your
competitors. You know you business and sector best. You also know who your
closet competitors are. The more data and information you can supply us, the
more effective we can be.

There are three types of competitors to consider:

Direct competitors - those in the direct market producing the exact same
product or services as you.
Indirect competitors- those supplying the same sector with alternative
options to your product or service.
Future competitors - to be aware of new competitors entering the market and
analysing their marketing tactics.

What we find out about your competitors

Are they implementing a rapid growth strategy? What marketing tactics are
they using?
Are there competitors with struggling finance who are limited with cash flow
presently? A perfect opportunity.
How do competitors assume the current market place? Where are the
opportunities?
How will competitors respond to your competitive threat?


my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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