Your search engine ranking is the position of your website on any
particular search engine (Google, Yahoo, MSN, etc).
Because search engines favor the high-ranking sites, you need to check
your search engine ranking continuously and find ways to improve your
ranking. There are many free tools that can allow you to do this. Page
ranks range from 1 to 10, with 10 being the highest (and virtually
impossible to achieve). Even a rank of 1 on Google is considered high.
In order to obtain a high search engine rank, you need to employ SEO
(search engine optimization) techniques. And this can take a significant
amount of time and/or money depending on whether or not you do it
yourself of hire someone else to do it. SEO software is also a viable
option to consider.
If you've decided that you want to be the one to check your search
engine ranking yourself, and to take care of the SEO for your website,
you'll need to make a daily habit of performing activities that build
incoming links to your website and using the right keywords. Incoming
links greatly influence your page ranking. If you can get a high-ranking
site to link to your website, you will bypass a great deal of your
competition.
However, obtaining these links can often take quite a bit of time and
patience. There are several ways to go about this. You can write to
other webmasters and ask them to link to you. You can submit your site
to online directories. You can do article marketing. You can use a
social bookmarking strategy. The list goes on and on. But the most
important concept of all is that the information you offer on your site
must be valuable. It is much easier to obtain links to your site when
you are offering information that your visitors (or other webmasters)
find valuable.
Keyword optimizing your site is also part of the SEO strategy, although
less important than incoming links. The best ways to go about using the
right keywords is to use the free keyword tools offered by all of the
search engines. These free keyword tools tell you exactly what people
are searching for on the internet.
Check out the words that pertain to the industry and use these words on
your website. If you're just starting out, go with very detailed
keywords and not the general highly-searched and highly competitive
ones. It's estimated that about 60% of searches online consist of two to
three keywords so try to stick with phrases that fit that. Make sure you
use your keyword phrases in important places on your website like
titles, headings, sub-headings, etc.
Whether you manage to optimize your website on your own, with the help
of a consultant or agency, or with software programs to check search
engine ranking, you will see that your position continues to climb and
this will bring in more traffic to your website.
--
my motto is "Keep it simple" and "don't leave anything for tomorrow that
can be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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