10 Of My All-Time Favorite Marketing Books

1. Advertising Secrets of the Written Word by Joe Sugarman

2. Influence: The Psychology of Persuasion by Robert Cialdini

3. Cash Copy by Dr. Jeffrey Lant

4. Cashvertising by Drew Eric Whitman

5. Tested Advertising Methods by John Caples

6. Ogilvy on Advertising by David Ogilvy

7. Scientific Advertising by Claude Hopkins

8. The Ultimate Sales Letter by Dan Kennedy

9. How to Write a Good Advertisement by Victor Schwab

10. Breakthrough Advertising by Eugene Schwartz

There are, of course, many, many more outstanding marketing books that I
could name, but the one's listed above are classics and should be part of
every serious marketer's library.

Comments

Evaluate the Legal Stuff/Re-Assurance/Legitimization of Your Website

Evaluate the Legal Stuff/Re-Assurance/Legitimization of Your Website * Did you include a Contact Us page with real address, phone number (toll-free for businesses) and contact form or email available, basically a clear and easy to use feedback/contact mechanism? * DMCA Notice up? Terms of Use page available where you specify what you do and why and what visitors have to agree on if they want to use your site? This is to protect yourself from complaints or worse regarding things that you cannot control properly, such as links to third-party websites or ads from automated systems such as Google AdSense, etc. * Privacy Policy up (especially if you collect data, email, names, and web analytics tracking cookies)? --- This email has been checked for viruses by Avast antivirus software. https://www.avast.com/antivirus

10 Reasons Why Bloggers Need WordPress

In this age of the Internet, blogging has become quite the trend. People are able to share many things thanks to blogging, be it information on news and current events, reviews and thoughts on the latest gadgets or movies, or even simply just treating it like an online diary, writing down whatever comes into mind or whatever that person was up to, for all to see. WordPress is one of the most popular blogging tools available and here are 10 reasons as to why bloggers need it for their blogging needs: 1) It's free. WordPress is open-source and is free to use. Meaning that there's no problem when it comes to costs for having or maintaining a blog, because you don't even have to pay for anything at all. 2) It's easy to get started. It only takes as much as 5 minutes to setup your own blog with WordPress. Furthermore, once you spend more time using WordPress, you'll be able to easily make a quality blog in a few hours or so. 3) ...

Facebook Must - Use the Power of Contests

Facebook Must - Use the Power of Contests Contests are BIG and everybody loves them! I suggest checking out WildFireApp. There are some rules and regulations on contests via Facebook so make sure you check out the rules before you get started. You can find the rules here. There's nothing more fulfilling than seeing that the number of likes on your Facebook business page has grown. So what are you waitíng for? Go and build a strategy to boost your likes and watch your business flourish! Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) co...

Webcraft Webmaster Services

Search This Blog