be used within an organization, where blogging might sit and the benefits it
could bring. We look at the practical steps that should be followed when
setting up and developing one and how it should be integrated with other
social media tools and marketing methods for small and larger business
alike. WE also look at examples from the business world to demonstrate some
ways in which blogs are already delivering results.
1. What is a Blog (and how blogging became a key business tool!)
Setting the scene of what constitutes a Business blog in 2012, how business
blogs are used and a brief history of the influences that have had been key
in developing and shaping them from society, business and technical
viewpoints.
Content:
Technical and society influences on Blogging
The move from personal to business blogs and beyond
The current state of corporate and business blogging
2. Placing blogging within a business context
How blogging interacts and is influenced by different parts of an
organization and the multitude of different ways it can be used. From a
marketing perspective, we consider the elements that are important in
developing a successful ongoing blogging strategy.
Content:
Influences (both internal and external) which affect companies blogging
How blogs interact with other marketing & PR activities
What can blogging achieve in business terms?
3. Blogs from the Corporate World
There are many organizations benefiting massively from the blogs they run,
ranging from individuals, through small businesses of all types and
multinationals. Here we look at some corporate blogs as examples of how
blogging is already being used in the business world.
Contact:
Examples of business blogs and how companies use blogging
Different uses that blogs can be put to
Anatomy of a successful Business Blog
4. Starting and Developing a Blog
A practical guide to the elements which need to be considered when starting
and developing a company blog to ensure its success and help achieve the
goals outlined for it.
Content:
The Green Cross Code of Business Blogging
Tools and information sources available
Promotion methods to help broadcast and push the blog's content
5. Planning your own blog
Bringing together elements and feedback to outline the practical steps
towards the successful development and launch of a company blog. This would
include discussion of the actions and inputs that would be required and
where they could come from.
Content:
Looking at the key questions and planning required
Elements that need to be in place for success
Development of a series of next steps
Location
Stellenbosch. Delegates a who wish to attend from out of town and would like
assistance with arranging accommodation, please let us know. We have a
number of accommodation establishments close by who we personally recommend.
Shuttle services to and from the airport and to and from training each day
can also be arranged with the various accommodation establishments. Costs
for accommodation and shuttle services would be in addition to course fees.
Exact venue in Stellenbosch will be advised once course bookings close.
Timing
This is a 1 day workshop, from 8:45 am until roughly 5 pm.
Next Course
14 February 2012
19 March 2012
16 April 2012
21 May 2012
18 June 2012
23 July 2012
Group size
Maximum 10 people. Bookings are done on a first-come, first-served basis.
Inclusions
Free assessment of your current blog
Programme worksheets and reference notes
Morning tea, lunch and afternoon tea.
Delegates will also leave with a basic DIY Blogging toolkit that provides
various valuable resources.
Cost
R1250 per person. Full amount is payable in order to secure a booking.
Group Bookings
Group discounts can be arranged on request where 3 or more delegates will be
attending.
Organizations or associations can request a separate course for a full group
of 16 delegates, at a time to be agreed and / or a venue provided by them.
Please use the form below to stipulate your requirements and we will get
back to you with a quote within 24 hours.
Terms of Payment
We regret that terms of payment are not flexible.
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