the areas that make up the world of on-line marketing and how they fit
together and then deliver against the goals that companies set for them in
today's ever more competitive marketplace.
Contents
What is on-line marketing
An overview of the areas that marketers need to consider today and how they
relate to a company's overall marketing mix.
Keyword Analysis: the building block of on-line marketing
This session looks at the tools available to develop a comprehensive keyword
list as well as the methods and techniques to extend your keyword analysis.
It will then examine how to determine the main keywords to use with each
Search Engine Marketing tools and how best to employ them.
Topics covered:
Keyword selection tools
Extending your Keyword Research
Using the keywords to best effect
Different strategies for different uses
Search Engine Marketing: Search Engine Optimization (SEO)
This session looks at Search Engine Optimization (SEO) in terms of the key
principles involved in getting a website in the best shape to be highly
ranked in the main search engines. This will include linking strategies and
also the importance of analytics and other monitoring tools in the ongoing
development process.
Content
An overview of how search engines work
Content and Keyword Density
How to get the best from the main on-page and off-page components
Linking Building techniques
Monitoring results to improve the site
Search Engine Marketing: Pay Per Click (PPC)
Overview of Google AdWords looking at how to get the best results from a PPC
campaign focusing on the 3 key stages of keyword selection, advert creation
and landing page .
Content
Keyword selection
Campaign and AdGroups setup
Creating the Funnel
Advert and Landing page creation
Managing and tracking the campaign
Other SEM and on-line marketing options
There are other on-line marketing techniques which feed into the overall
search engine marketing arena and in the last session of the morning, we
will take a look at those and their benefits.
Content
On-line Press Releases
Affiliate Marketing
Article Marketing
On-line Newsletters (inc list building)
The Business Blog and its uses
Examination of the implementation, use and development of business blogs as
key on-line marketing and PR tools including their integration with websites
and their position at the center of a B2B on-line community
Content
Key Questions when setting up a blog
The Green Cross code of Blogging
Blog Marketing including SEO aspects of blogs
Optimizing blogs for your business
Social Media: coming ready or not
An overview of the major step change that social media has brought in terms
of communicating with and influencing customers and other businesses. A look
at the main tools available today and how best to evaluate and use them.
Content
Overview of Social Media Marketing opportunities
Social and Business Networking for B2B Marketing
Twitter and the micro-blogging phenomenon
Using Video to attract customers
Location
Stellenbosch. Delegates a who wish to attend from out of town and would
like assistance with arranging accommodation, please let us know. We have a
number of accommodation establishments close by who we personally recommend.
Shuttle services to and from the airport and to and from training each day
can also be arranged with the various accommodation establishments. Costs
for accommodation and shuttle services would be in addition to course fees.
Exact venue in Stellenbosch will be advised once course bookings close.
Timing
This is a 1 day workshop, from 8:45 am until roughly 5 pm.
Next Course
25 February 2012
24 March 2012
28 April 2012
26 May 2012
30 June 2012
28 July 2012
Group size
Maximum 10 people. Bookings are done on a first-come, first-served basis.
Inclusions
Free assessment of your current Internet Marketing.
Programme worksheets and reference notes.
Morning tea, lunch and afternoon tea.
Delegates will also leave with a basic DIY Internet Marketing toolkit that
provides various valuable resources.
Cost
R1800 per person. Full amount is payable in order to secure a booking.
Group Bookings
Group discounts can be arranged on request where 3 or more delegates will
be attending.
Organizations or associations can request a separate course for a full group
of 16 delegates, at a time to be agreed and / or a venue provided by them.
Please use the form below to stipulate your requirements and we will get
back to you with a quote within 24 hours.
Terms of Payment
We regret that terms of payment are not flexible.
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