Webcraft Webmaster Services

An important question in SEO is how much intrinsic value resides in a specific keyword and, whether SEO has the potential to take everybody on a fool's errand? When it comes to bigger companies, for instance, can a massive SEO investment in trying to achieve top ranking for almost-generic, ultra-competitive keywords be worth all the disappointment and soul-searching? Surely, in so many cases, there has to be a better way? At the other end of the scale are smaller companies with a limited marketing budget, particularly in the business-to-business sphere. There is often a fine balance to achieve when it comes to investing in SEO for what can only be low-traffic keywords in niche sectors, even where higher gross margins per sale indicate otherwise. Realizing this, many companies will skip the on-line sales dance, or resign themselves to having a website that is little more than an 'on-line brochure' presence or a support mechanism for Pay-Per-Click or social media activities. ...

Here's a simple and condensed strategy which you can adopt if you are a blog publisher or website owner looking for more traffic: 1 - Write an interesting and informative article on your niche. Don't use blatant self-serving sales language, make it something entertaining and try to leave a question unanswered towards the end of your article. 2 - Create a bio box and word it to suggest that the unanswered question may be resolved if the reader would care to follow the link in the bio box. 3 - Link people to a page on your blog or website which provides a smooth continuation of the article and eventually answers the question posed in the original article. 4 - Integrate some 'sticky' components on the 'landing' page. Use a discreet opt-in box, have a step to a sales page or combine both together. If your 'landing' page is too commercial, too aggressive, you won't satisfy the needs of point five. 5 - Search for blog / website owners whose content complem...

First, let's talk about the actions you should take immediately. - Tie your preferred Google account with Google+. - Lock down your business name as a Google+ Business page. - Lock down a business page with your most important short keyword phrase. - Link your Google AdWords program to your Google+ account user name. - Implement Google +1 on your blog and your website. These important first steps can easily be done by you. If you need help, please ask us for it as what will be happening with Google+ in the near future is very important to your on-line visibility.

Take time to educate yourself. Does it really matter if you build that website now, or a few months from now when you're more prepared? Of course it doesn't. Starting a business is like building a house. You start with a strong foundation, and then you build on it. Well, in business, being knowledgeable about basic marketing fundamentals is your strong foundation. You just have to build on it. That means taking the time to learn how to do things the right way. Be patient, and prepare yourself for success. By "failing to prepare, you are preparing to fail." Study and apply basic marketing fundamentals. Slow down, and read a few marketing books. To get started, I highly recommend Web Marketing All-in-One Desk Reference For Dummies. It's actually eight books in one, and is written by multiple authors. It's perfect for newbies, and touches all the bases including... * Establishing a Web Presence * Search Engine Optimization * Web Analytics * E-Mail Marketing * Blo...

Because every character counts, you'll want to truncate the links you share with the world. Third-party services such as Bit.ly and Ow.ly will do this for you, and they also offer analytics for tracking who retweets your link and how many people click on it. Popular desktop apps such as TweetDeck automatically shorten links for you.

You can invite your friends to join Twitter by going to your profile drop-down menu and selecting Who To Follow, then selecting the Find friends tab and connecting with your e-mail account address book. Or, from the Browse Interests tab, you can check out the top draws in various categories, such as Charity, News, and Technology. Also, Twitter has improved its recommendations, and can offer you suggestions based on who you already follow. These appear on your home profile page on the right. The third-party service Listorious can also help you find followers. This site offers a keyword-searchable database of more than 2 million top Twitter users. Check out the Top 140 Lists or the 140 Most Followed People. You can also try registering on Listorious to encourage more people to follow you.

Malicious links to malware sites, mass following or unfollowing to get attention, posting unwanted messages to users, exclusively sending messages on trending topics to grab eyeballs, repeatedly posting duplicate updates; all of these offenses constitute Twitter spam. To report a spammer, go to that account's profile and click the drop-down menu. Then click Report @username For Spam. Twitter will then block the offending user from following you or replying to you, and that account will get reviewed by the Twitter Trust and Safety Team.