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Warning Signs That Tell You When to Redesign Your Site

Website technology is constantly evolving. That is because website redesign
is a necessity especially for businesses whose brand, label, products, and
services rely on online marketing and whose customers, leads and prospects
are mostly online. The question to ask yourself while looking at your
website is, does it need a virtual makeover? Here are the top indicators:

Website Isn't Parallel with Your Business

Ask yourself these questions:

Does your website accurately reflect your brand?
Have you ever changed your logo?
Is your website still designed to accurately represent your current
customers or clients and prospects?

If you answered NO to questions 1 and 3 and if you answered yes to question
2, then it's high time for a redesign.

Unclear and Outdated Content

Does your website offer high-quality, relevant content?
Is your company's mission, vision and objectives accurately represented by
your website?
Is your logo consistent with your brand?
Does your website list comprehensive information on the services and
products your company offers?
Is your website still in Flash?

A NO for an answer for questions 1 through 4 and a YES for question 5
signifies your website needs a total makeover. Furthermore, if you find it
difficult to update content or to add a new category or service, that is
another indication. Poor visibility, stagnant traffic, low conversions and
decreased sales are results of having a website that is not beneficial to
your customers, clients, and prospects. Flash-based websites mean poor
customer service and almost zero customer satisfaction rate.

Having a website that's easy to update is important to ensure it stays
accurate and fresh. Try using a content management system (CMS) to keep your
site current.

Overall, if you feel like your site is no longer consumer-focused, then now
is the perfect time to for a re-design.

SE-phobic Website

Is your website hidden from search results?
Are you proud to give out your URL?
Are users able to find you when searched online?
How is your search engine rankings?
A YES for question 1 and NO for questions 2 and 3 indicate your site needs
some re-designing. Call your SEO manager to work with your graphics artist,
programmer, and webmaster to get working on improving your site. Creating
your site with SEO in mind will also ensure that potential customers, future
clients, and prospects can find you online.
Incompatible with Select or All Mobile Devices
Does your website work on your phone, tablet, desktop, etc?
Is your website responsive to any mobile device?
Is your website mobile-optimized?

If you answered NO to all three questions, then it's time to re-design your
website. Why? Just do the math out of the following statistics:
A study by Google showed that 61 percent of people they surveyed will leave
a website if the site doesn't display well on their phones. According to
Econsultancy, 62 percent of companies that designed a website with mobile in
mind saw increased sales. So go ahead and work on a responsive re-design of
your website. Did you know that you could be penalized for not having a
mobile-friendly website?

Stuck in the Old Season

Does your website feel and look old?
Is your website obsolete in terms of layout, design, content and overall
appeal?
Do you have a complicated and messy site?
If you answered 'Yes' to all three questions then what are you waiting for?
Go ahead and plan out your site's re-design now.
Website re-design will definitely mean more expenses and will require a
whole lot of patience. But it will be worth it in the end. Who knows?

A new website could be just what you need to bring luck and grow your
business in the future.

my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."

Regards Gerald Crawford

Stellenbosch South Africa
Cell: +27-0720390184 (mobile)
E-mail: gerald@webcraft.ws


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