Your About Us page has the distinct purpose of letting people get to
know your company, which will help build the foundation of trust and
respect that is needed for a successful online business. For certain
businesses, the About Us page can also be used for recruiting new
employees, sales reps, etc.
So, take some time, look over your About Us page and see if it utilizes
any or all of the ten features listed below.
1. Company History – Give a brief history of your company and how you
got started. Explain how long you've been in business, the purpose of
your business and your experience. This is also a good place to add your
mission statement.
2. Focus on Benefits - Be sure to focus on the benefits your company
will provide the customer. Your potential customers want to know what
you can do for them, not how you do it.
3. Introduce Yourself and Crew – Be sure to give your name and the names
of those who work with and/or for you. You would be surprised at how
many About Us pages I have read that contain no names whatsoever! Give a
very brief background on yourself and your workers so your visitors can
get to know them.
4. Special Skills and Accomplishments – Highlighting any special
skills you have or accomplishments can help to build your credibility
and separate you from your competitors. If your company is a green
company be sure to highlight that as well. Let people know what your
company stands for and against.
5. Toot Your Horn – Provide testimonials, awards and names of notable
clients. Don't be afraid to let people know exactly how accomplished you
and your company are. This will also help build credibility and trust.
6. Use Photos – Be sure to add some photos of yourself and your workers
(if any) so people can feel more human contact. Actually seeing the
person or people behind the website will make it more believable.
7. Personality and Passion – Give your company some personality.
Accentuate the passion and commitment your company possesses. Let your
readers see the human side of your company.
8. Social Media – Be sure to add your social media site links. This will
give your readers another avenue to keep in touch with your company.
9. Coffee Clutch – Write all of this information as if you were sitting
over coffee and chatting with your visitors. Don't make it sound like a
dull cookie cutter page. Add life, vigor and sparkle to your writing.
10. Contact Info – ALWAYS thank your visitor for coming to your site and
offer your contact information. Let them know you are available to
answer any questions or concerns. Adding your physical address is shown
to raise the level of confidence in your company as well.
Although the About Us page is often overlooked by the site owner, it can
be a very powerful way to attract customers and increase your conversion
rate. Do the research and take the time to write a compelling and
powerful About Us page that will boost your credibility and gain the
trust and respect your business needs to survive!
--
my motto is "Keep it simple" and "don't leave anything for tomorrow that
can be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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