Directional Links: These are standard links back to your site from a variety
of web sites and directories that include a combination of title, short
description, and/or a business logo.
Content Links: These are links to your site found within the body of content
authored by you. The content is usually several paragraphs of text and
infographics such as a press release, a blog post, research and white
papers, or other information-based articles.
Social Media Links: Using social media sites like Facebook, MySpace, Twitter
and others are a great way to see who is saying something about you, but
also a good way to tell others what you're doing. You can also offer your
services as an industry resource or expert who gives advice to those who
need it. The overall requirement is simple, but time-consuming: participate
in conversations, don't just sell.
Social Sharing Links: These are referenced from media objects (e.g. videos,
images, etc) that serve to indicate the author of the object. This strategy
can include posting of "how to" videos on your related topics as well as
creating a variety of directional links from bookmarking sites like
StumbleUpon or De.licio.us.
In the next chapter, we'll discuss Directional Links and Content Links and
where you can begin building them for inbound traffic boosts.
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Yahoo: webcraftguru@yahoo.co.za
Blog: http://webcraftws.blogspot.com/
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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