Just to cover the ground, lets go over what link building is quickly. Link
building is the process of building backlinks to your site. The more
backlinks (links from other sites to your site) a site has, the higher it
ranks on the search engines. Link building therefore is a mission of all
money making webmasters.
Link building methods have changed from time to time and a specific method
that worked yesterday may not work today. This is due to changes in the
industry over time and in some cases extreme abuse. If a specific link
building method has been abused too much, then that method will not work
anymore.
It is therefore very important to know which link building method works
today so that you can spend your time in a most productive way.
There are many link building methods out there today that work with some
working better than others. Below are some of the today's popular links
building methods:
Article Submission
If you are reading this article, then you know that you can publish your own
article in article directories. Not only do you gain backlinks to your site
from your published articles (see bottom of this article), you will get some
traffic as a bonus. Think of you reading this article. There might be many
reading your published articles as well.
Article submission is a great way of building backlinks as it provides you
with 100% relevant contextual backlinks that Google loves.
Directory Submission
Directory submission used to work lot better before, but it is still a
popular link building method that still works if done properly. How many
directories are out there as of this date is anyone's guess but one thing is
certain: that most of the directories aren't worth submitting to.
Google considers a Yahoo Directory link as a quality backlink so if you can
afford and justify the cost, it is worth submitting to Yahoo Directory.
Yahoo charges $300 for a yearly submission and there is no guarantee that
your site will be approved!
DMOZ is another directory that is worth submitting to and can provide great
benefit in your SEO campaign. It may take months to get the approval from
DMOZ and the chance of getting approved is pretty slim. A lot of small
directories use the DMOZ directory categories so getting listed with DMOZ
would mean getting bonus listings on many other web directories.
Another good directory to submit to is the BOTW directory that costs $99 for
a yearly submission and $299 for a permanent listing.
Other than the above, you should look for quality directories where you can
submit your site. You can judge the quality of the directories by analyzing
the number of sites listed, number of backlinks the directory has, PR, age
of the directory, etc.
Social Bookmarking
Social bookmarking worked like charm only a few months ago. If bookmarked on
authority and quality bookmarking sites like Digg, Mixx, Propeller, etc,
then you can still make good use of social bookmarking. Other than
backlinks, social bookmarking also offers you some bonus traffic depending
on where you submit to. If you can manage to put together or collect a good
bookmarking site list, then social bookmarking can still be a useful link
building method.
Blog Commenting
This is a link building method where lots of spamming has already been done
so to make the best of it, you need to work a little harder here. It is best
to find quality blogs related to your own category and make on-topic
relevant comments. Not only do your comments add value to the blogpost, you
now have a greater chance of getting your comment approved and your comments
have greater chance of staying on those blogposts.
Press Releases
Submitting to press release sites can get you some backlinks as well. It is
however hard to put together a list of good press release sites that are
worth submitting to. If a good list can be managed, then this method can
offer some quality relevant backlinks as well.
Social Media and Web 2.0 Pages
There are a lot of quality social media and Web 2.0 sites where you can
publish your articles for backlinks. You should write articles that are
relevant to your site and publish them on these social media and Web 2.0
sites with your keywords hyperlinked to your own site. Some of the authority
sites are Squidoo, Hubpages, Blogger, WordPress.com, etc.
Social media and Web 2.0 links are very popular these days because they work
great. They offer quality, relevant contextual backlinks that Google and
other major search engines love. There are lots of other link building
methods out there, but if you can utilize the above ones to their fullest
potential, there is no need for any other methods.
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E-mail: gerald@webcraft.ws
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