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Don’t Make Me Keep Clicking

Then there was the site that was a guide to hotels. While they had lots of great information on the showcased hotels, it took way too many clicks to find it all. For instance, if you clicked the "Bed and Breakfast" link on a top-level page, rather than taking you to a list of the B&B's it took you to a page describing what bed and breakfasts were all about. And even when you clicked a particular city link within the B&B section, you still were not taken to a page that provided the lists of B&B's in that city. Instead, you got a whole lot of information on how the site reviewed and rated the B&B's that they were eventually going to show you. If you didn't leave in frustration at that point, you could then click through and find the listings and the reviews, which were great. But many users probably didn't make it that far and Google eventually stopped ranking the site as highly for important keywords such as "...

Identify Your Target Audience

Marketing segmentation which helps you to arrive in desired website design is: Age group: Define clearly to whom you are intending to present your products or services. Education: Whether you are aiming at school children or college going student or professional, their educational background will help you to come into the conclusion about the lucidity of the language to be used during website design. Technical knowledge: If you are dealing with some technological services then analyze which type of technical knowledge your end users possess as this will help you to analyze about their strengths and abilities. Graphical orientation: Judging the taste of the customers will help you to arrive into the correct graphical orientation to drive sales to your website. So when the web developer clearly outlines all these aspects of website design by studying the target audience all other things become easier. Like the screen resolution, graphics format, fast load...

10 Reasons Why Bloggers Need WordPress

In this age of the Internet, blogging has become quite the trend. People are able to share many things thanks to blogging, be it information on news and current events, reviews and thoughts on the latest gadgets or movies, or even simply just treating it like an online diary, writing down whatever comes into mind or whatever that person was up to, for all to see. WordPress is one of the most popular blogging tools available and here are 10 reasons as to why bloggers need it for their blogging needs: 1) It's free. WordPress is open-source and is free to use. Meaning that there's no problem when it comes to costs for having or maintaining a blog, because you don't even have to pay for anything at all. 2) It's easy to get started. It only takes as much as 5 minutes to setup your own blog with WordPress. Furthermore, once you spend more time using WordPress, you'll be able to easily make a quality blog in a few hours or so. 3) ...

Google+ Communities - Time to Get Your Feet Wet

Don't worry, the water's nice. The majority of people you'll find in the communities are quite friendly and engaging. Don't be afraid to hop in and share your opinion. Of course, proper etiquette is required. You don't want to join a community just to spam them with links back to your blog or website. This shows a lack of regard towards community spirit and the forum environment. Forums are built for the exchange of ideas and opinions. You want to give as much as you share.

Build a On-line Community Around Your Brand

Launching your own Google+ Community can also be a great way to generate brand recognition. This can work really well if you already are part of a large network. Sometimes lists are easier to explain an approach, so here you go: * Create a community around your niche and target audience with your brand page. * Invite people from your personal network (Google+, Facebook, LinkedIn, Twitter). * Have people in your company become part of the group. (They can also help with moderation). * Generate useful content and start conversations that encourage participation.

Facebook is King

Facebook won't last forever. MySpace certainly didn't. But Facebook was designed to be a king of social networking. As was MySpace. And so will whatever comes next. All social networks are designed to be kings, provided they ever get the opportunity to rise to the top. Other social networks took the more clever approach by filling a different niche, like Twitter, Tumblr, and Pinterest. But what about those that are trying to battle Facebook on its own turf? There's Google+, Ning, Path, and countless others that the mainstream public haven't even heard of. What set Facebook apart from the others? Really, just circumstance and precedence. You see every social network, by virtue of its design, is meant to secure its own dominance. Just whichever has the most dominance, wins. Built to Win The heart of the matter is this: all social networks are designed to be mutually exclusive; or in other words to be used at the expense of others. By us...

Share Content that Answers People’s Questions

People go online for entertainment or information. That is putting it as simply as you can. Often times people use forums to search for answers, ask questions, get opinions. This is where all that knowledge you have comes in. Show off your skills by answering people's questions or offering up insight that gets them thinking. Don't simply post a link to your content. Give them a clear answer that has value, build on the conversation, and then offer a link to one of your posts that explains the concept in more detail.