Webcraft Webmaster Services

What Defines Good Website Internet Content? * Written by an authority on the topic, in his/her own words, and conveying valuable information to site visitors. * Defines a problem, proffers a solution and explains why you need it. * Research has determined the audience's needs, and the page is written for the specific viewer demographic. * Contains relevant exact-match keyword search phrases in current use. * Accurately and verbosely described in key areas (headings, titles, metadata). Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) co...

What is Bad Internet Website Content. This is generally a subjective assessment, but some or all of the following elements will be evident within the website: * Duplicated from your other website/s, and competing in the same web space. * Copied from a similar site and passed off as yours. * Homogenized content - finding a series of top-ranking pages from authoritative sources, and blending them together into a new page for your site. * More images than words, or words embedded in images. * Content generated by JavaScript, Flash or Frames. * Dominated by vaguely worded, non-explicit, warm and fuzzy drivel from branding and marketing pitches. * Word-for-word product descriptions copied verbatim from the manufacturer. * Lack of precisely targeted content that fails to fill a defined search need. * Doorway pages - specifically produced to target a series of keyword phrases but bereft of intrinsic merit. * Page and image file names are cryptic, d...

What Is Internet Website Content? Content is made up of multiple elements, and is primarily the; * On-page visible text * Images and image Alt text * Anchor text in hyperlinks to internal or external pages * Hyperlink titles in links and menus * The descriptive Title and Description meta-data In the context of Google, a picture is NOT worth a thousand words! Moreover, words must be accessible, not embedded in images or Flash movies, JavaScript, slide shows etc. In 15 years as an SEO consultant, if there's one common denominator evident on websites, it's that there is a profound reluctance to expend time, money, and creative energy on unique text content. Brevity is the watchword - economical use of words is encouraged by design, branding and marketing advisers! * The branding gurus want you to use the textual equivalent of sound bites - bullet points and short sentences! * The website designers want the entire content of the page to be above ...

However, not all links are well-trusted by Google. For example, links from link farms and blog networks (Google-savvier link farms), paid links and other types of "illegal" links have been the focus of Google's war on link spam for a long time. But what if Google makes a mistake and treats your legitimately earned links as link spam? How does one know exactly what links are trusted by Google and which ones are frowned upon? The way out is to see what link building strategies your top-ranking competitors use and replicate those strategies! To do the job, one would need a backlink checker. Some folks argue that backlinks to a site can be viewed in one's Google Webmaster account, however, Google Webmaster Tools will only show you the backlinks pointing to your site, but will not disclose those of the competitors. To analyze competitors' backlinks, SEO's have long used Yahoo! Site Explorer, which ceased to exist on November 2011. H...

Let's say your main keyword is "snake leather shoes." Now, how many times can you safely repeat this keyword on your site without being considered a keyword-stuffer? It's not hard to figure out! See who ranks in the top 10 for that word and carefully analyze the following aspects of their site: * The number of keywords in page titles; * The number of keywords in site copy (in general); * The number of keywords in anchor texts. The number of keywords on a page as related to the overall amount of text is often referred to as "keyword density." Analyzing competition helps you understand what keyword density is worth high rankings in Google's opinion. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws...

Optimize Twitter - Follow Those Worth Following Some people are all into the quantity. But I recommend looking for quality. Just because you are being followed by someone you do not have to return the follow. Only follow people that are relevant and beneficial to you or your audience. Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be legally privileged and protected from disclosure. It is intended solely for the use of the individual or entity to whom it is addressed and others authorised to ...

Optimize Twitter - Tweet Relevant Information Don't tweet every moment of your life, such as "I am eating a hamburger" or "I should have ate a salad." These tweets are not interesting or relevant. However, if you were eating a hamburger with Johnny Depp sitting at the next table, then by all means, tweet. "I just ate the best hamburger sitting next to Johnny Depp. Now I am ready to write my romance novel." Regards Gerald Crawford Webcraft.ws Stellenbosch PO BOX 12216 Die Boord 7613 Stellenbosch South Africa Telephone: +27-021-8833027 (office) Cell: +27-0720390184 (mobile) SMS: 0796343545 Skype: webcraft.guru Fax: 0865657300 After Hours: 0881242372 Website: http://www.webcraft.ws E-mail: gerald@webcraft.ws Yahoo: webcraftguru@yahoo.co.za Blog: http://webcraftws.blogspot.com/ Twitter: WebcraftGuru Facebook: Webcraft Guru This e-mail (and any attachments) contains information which is confidential and may be legall...