Color plays a critically important subliminal role on your website. For
example, green is often referred to as a "concentration" or "harmony" color.
On long-copy sales pages that feature a lot of text (where website
conversion increases the longer they read), use of a green border,
highlights, or background could be a very good move.
However, take care to note the nuances between meanings in different shades
of the same color. For instance, in some sources, dark green is seen as a
money color, while only the standard Kelly green would be the concentration
color. Sometimes, the effects you want can be interchangeable between color
shades, but not always.
You can use color to your advantage, to make your website visitors feel
energized, relaxed, focused, scared, angry, more prepared to buy - almost
any effect you can think of. The important thing to note when attempting to
increase website conversion in this way, however, is to use colors that
contrast enough to prevent parts of your website from becoming invisible for
color-blind users.
Color blindness is definitely a consideration when using this website
conversion tip. When designing with this disability in mind, you should
avoid green because the most common type of color-blindness (99 percent) is
the red/green deficiency.
For more information on color psych, read the Psychological Properties of
Colors. It offers interesting details on how color can influence.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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