When you think about online visibility for your local business it's so easy
to get wrapped up and overloaded with what you should be doing on the
internet to promote your website. Yet, small changes to your every day
business routine can make a big difference.
Often, business owners think about being visible online as a way of reaching
people whom you have had no contact with at all. That's true in many cases.
Sometimes, online visibility is as simple as making sure that people you
interact with (even briefly) as part of your usual business routines are
aware of your online presence.
Not everyone wants to pick up the phone or call in to your premises to find
out basic information like your opening hours or who to contact. Sometimes
people just want to find out a bit more about you and your company.
In this day and age of always being plugged in to the Internet, your website
is the first point of call. That is especially true outside of usual
business hours. Make it easy for those brief contacts to find you, don't
make them search when they don't need to!
5 Simple Offline to Online Visibility Tips
1. Your Business Card
Obvious isn't it? Well maybe not. I have a mountain of business cards that
have little more than an address, phone and email on them. Why force people's
hands and make them search for more information about you? Give them your
online details upfront and include:
* Your website address.
* Your active social media profiles such as LinkedIn, FaceBook page and
Twitter.
* Why not try a QR Code?
QR Codes can be as simple as a vCard with all your contact details,
including your address, phone, email and website to store directly on the
phone. You can also redirect to your website, Facebook Page or even Google
Places review page. The possibilities are almost endless.
2. Your Business Stationery
Invoices, receipts, compliment slips, info leaflets, headed notepaper. How
many of these have your online details displayed? Again, do not just include
your email address, but also your website and active social profiles too.
3. Your Vehicle
You may not have the budget for a full designed vehicle wrap, but you can
put your details on a decal or sunscreen strip.
4. Print Ads
Whether it's the local paper or Yellow Pages, always include your online
details when you advertise. Make it effective by giving people a reason to
visit your website - and capture their email address in return for your
offer!
5. Promotional Gifts
We've all done it at some point - trade shows, seminars, demonstration or
open days give out what seems to be a ton of pens, badges, balloons, key
rings, mugs - the whole she-bang all nicely printed with a business name.
Make them work harder for you and at least include your website address too.
The great thing about directing people back to your website is it can be
easily tracked when you implement it correctly. You'll get a good picture of
where people have come from, what works and what doesn't.
Before you place the order to re-print your stationery or ads, think "online
visibility" - your website is open 24/7 waiting for that 2am inspirational
or emergency visit.
my motto is "Keep it simple" and "don't leave anything for tomorrow that can
be done today."
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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