1. Keyword Essentials:
The most significant aspect of creating keywords for your website is that
you must begin the process by doing adequate research. Be sure to take
advantage of any types of free tools or services, which may be at your
disposal. A good example of this would be the Google AdWords tool. You might
also want to consider using a portion of your advertising budget to pay for
some more comprehensive programs.
It's important to note that keyword density is considered to be obsolete
these days. It's imperative that you do your best to include keywords
naturally within the text of your website while ensuring that you're not
doing this to excess.
2. Create an Outstanding URL:
There are quite a few things that you must do in order to create an
outstanding URL. From the start, you need to choose a domain name that is
relatively short which also includes your most valuable keyword phrase.
Hyphens are allowed and acceptable, but you should refrain from adding any
more than two.
When it comes to individual page naming, be sure to include a highly
relevant keyword. Do your very best not to use any session ID's or other
dynamic and database variable URL's.
3. Utilize Longtail Keywords:
Longtail keywords offer the highest impact on search engine rankings. These
typically consist of a minimum of three words. If you're able to come up
with some that are intrinsically related to your specific industry, it will
knock the competition right out! In addition, any traffic that is driven to
your site as a result will be much more relevant which means a better end
result.
4. Utilize Latent Semantic Indexing:
Latent semantic indexing, commonly referred to as LSI, is the process in
which you include related phrasing and keywords with your main phrases in an
effort to elevate your site's ranking within the various search engines. For
example, if your site sells shoes, you would include other related words
such as heels, pumps, sandals and boots. This would, in turn, help to
elevate your rankings within the search engines. This would also ensure that
your site doesn't come across as any type of spam since you wouldn't be
using the same old keywords again and again.
5. Make Your Internal Links Count:
Most websites often forget to use their internal links properly and that
puts them at a disadvantage from the very beginning. It's an extremely
simple way to ensure that each and every one of your pages score a better
targeted ranking within all of the various search engines. Ensure that you
include every page's most targeted keyword or phrase within internal links,
which are pointing to those pages. Additionally, make sure to always
reference any of your other pages with links within your site's content as
appropriate.
6. Invest in PPC:
A PPC campaign is the absolute fastest way to see immediate results from
your advertising dollars. Begin your campaign using all of the keyword
research that you've done previously. Start small! PPC costs can skyrocket
if you're not familiar with how it works. Play around with different style
ads. Use varying strategies and keywords until you see some definitive
results. Only then should you begin running bigger campaigns.
7. Optimize any Images Used:
It's crucial that you use an ALT tag for all of your images that describes
in detail what the actual image consists of. Use targeted keywords and
phrases for maximum impact. This will ensure that those who are not able to
see images will still have an understanding of what is in that location.
This also ensures that you can be found within image-based searches. In
addition, do your best to name your images using a keyword within the actual
file name.
8. Optimize the Title Tag:
Don't fool yourself. You can't just put anything in your title tag and
expect it to be sufficient. If you think that, you can't possibly be any
further from the actual truth. The page title offers an outstanding
opportunity to increase your ranking while also attracting people to your
site.
Your title tag should be no more than 70 characters long. Keep it short,
simple and to the point. Additionally, make sure that every single page has
it's own specific title. Do your best to include your targeted keywords into
the title and try to be extremely descriptive.
9. META Tag Insight:
Be aware that the META keywords tag isn't used by Google for ranking
anymore, although some of the other engines might still be using it. Most
important are the META description tags and title. Make sure to limit your
title to 70 characters or less and ensure that your META description is 160
characters or less. If you go over that, the various search engines will
simply cut it off. Always remember to utilize your targeted keywords in your
META tags.
10. Do NOT do - Building Links:
For the most part, many people do all of the wrong things when it comes to
building links for their site. Please, do NOT buy links or use a "link
farm." Those are two of the worst things you could possibly do. Do your
best to avoid any low quality directories that could be construed as "spam."
Blog commenting, link exchanging and posting on various forums are not as
valuable as they once used to be. Additionally, it looks extremely unnatural
if you were to suddenly have thousands of links within the span of a few
short days. Remember, it's quality versus quantity.
11. What to Do - Building Links:
The best thing to do is to submit your links to respected directories such
as Best of the Web and DMOZ. Try to focus on creating links to others within
your own industry or niche. This will definitely improve your reputation
within the community. Do your best to use unique content that can serve as
bait for your website. These days, social networks can be highly beneficial.
12. Don't dismiss Canonicalization:
It's imperative that you ensure that your pages are not being counted more
than one time. This will confuse all of the search engines and possibly
impact your tracking statistics. Make sure to use 310 redirects to transport
pages to one homepage and fix all issues with the rest of your pages as
well.
13. HTML is Best:
Other program languages such as JavaScript aren't searchable in search
engines and so they are of no benefit to you. Make sure that you use only
HTML so that you are automatically increasing your page rank. Don't ever
over complicate your site by using lots of frames, forms or code types that
are unsearchable.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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