You have heard that doing keyword research is essential to your article
marketing success. In learning how to submit articles, it's crucial to learn
how to properly use the keywords that you've compiled. This article will
teach you what to do with your keywords in relation to your resource box.
There are two types of keywords that are in your list - the first is a
shorter type that is 2-3 words long. This type of keyword phrase is one that
you would like your website to get a high ranking for. In other words, when
your target customers type this phrase into Google, you would like for your
website to appear high up in the results list, ideally in the number one
position.
The other type of keyword phrase is called a "long-tail keyword." Those are
longer phrases, usually 3-8 or more words long, and they're ideal for using
as part of your title and as the subject for your articles. These longer
phrases are ones that you'd like your article to rank for (rather than your
website).
When you're considering using your keywords as part of the resource box, you'll
be looking at the shorter 2-3 word long phrases. These are the phrases that
you want search engines to associate with your website.
Alright, so how do you use your key phrases in your resource box?
Many online publishers will allow you to use HTML code in your resource box,
so that you can make particular words form a link. When the reader looks at
your resource box, he'll see text, and part of the text will be linked. When
the reader clicks that hyperlinked text, he is taken to your website.
Why not just use your keywords in your resource box without hyperlinking
them?
You could certainly do that, but you'd be missing out on some serious SEO
benefits that linking your keyword phrase offers. You see, when Google looks
at a web page and sees a bunch of text, it pays special attention to any
text that is hyperlinked. The reason is that Google is trying to determine
the subject matter of the web page, so that it can correctly categorize it
and appropriately include it in results lists when someone does a search for
that subject matter. The assumption by the search engine is that words that
are hyperlinked have special significance to the subject of the page.
So, when you are creating your resource box, it is extra beneficial to make
it so that your keywords are linked.
Some Extra Tips for You:
Alternate the keywords that you link in your resource box - don't just link
the same ones every time. Hyperlinking words is so powerful that you need to
be careful how you use this power. If you link the same phrase every time,
it can catch Google's attention in a negative way - it can look unnatural
and manipulative, and really your goal is to look as natural as possible. By
all means, have a list of 10 or so keyword phrases that you alternate using
in your resource boxes.
Just link one keyword phrase for each resource box. Most online publishers
will allow up to 2 links in the resource box, so you really don't have room
to link very many key phrases. A great strategy is to use one link for one
of your keyword phrases, and then use the other link for your written out
URL.
That way, you'll get the SEO benefit of having your keyword phrase linked,
but you'll also have the human-based benefit of having your URL (website
address) visible to your reader. It's a great idea for your website address
to be visible to your readers, because it helps them remember your site.
This comes in handy when your reader starts to think about your site after
he's left the page that your article is on. If he remembers what your
website address is, then he can just type it in and be taken to your site.
Linking back to your website with your keywords is an excellent way to help
Google associate your keywords with your website. In your article
submissions, the resource box is the place to do that keyword linking. By
taking just a little time with your resource box, you can make your article
extra effective. When Google is able to associate your website with your
keywords, it helps your website get a higher ranking when people do searches
for that keyword term.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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