Linkedin, blogs, and YouTube are effective tools for organizers to market
their events to attendees, but using it effectively can be tricky. Here are
the specific ways you can start using these sites to drive your event sales,
today:
The "professional" social network, LinkedIn is another way to target your
audience and present relevant infor- mation. If your event is industry- or
genre-specific, it can easily lend its way to interaction on LinkedIn.
Sharing with your existing contacts is also an easy way to spread your
message. On average, people have less personal contacts on LinkedIn than
Facebook; therefore, your promotion will be more visible to your LinkedIn
contacts due to a less cluttered news feed.
Getting Started with LinkedIn:
1. Set up a LinkedIn event.
2. Share the event with your contacts.
3. Post the event in relevant groups.
4.Search LinkedIn's database of professionals for those you would like at
your event and send "InMail."
And remember: The more people who mark "attending" for your event, the more
visible and attractive it will look to other potential attendees.
Blogs
In a world of social media, content will make or break your strategy.
Quality content can be found in all shapes and sizes. You don't have to
create long, drawn-out articles. In fact, the shorter, the better.
Great blogs consist of insightful and creative information. You can share a
short article, a cool picture, an interesting video or quote.
There are many different sites that allow you to blog. Here is a list of the
most popular. Take a tour of these sites and see how they differ. One may be
a better option for your target audience.
Blogspot (or Blogger.com)
. Pros: Integrates easily with Google products including analytics and
Picasa Web Albums.
. Cons: Not as customizable as other blog platforms.
WordPress
. Pros: Highly customizable in appearance and ability to use widgets. Allows
for multiple authors. . Cons: Requires more time to learn the technology
and features and how to use the platform. Maintenance is more of a concern.
Tumblr
. Pros: Easy to use and set up. A more social way to blog allowing other
members of Tumblr to follow your blog.
. Cons: Not as many professional/customizable features as WordPress.
How to Utilize the Blog
Become a "go-to resource" in your event category. Don't just pay attention
to your own blog or include only content about your event. If you're going
to have a bluegrass act at your event, talk about them on your blog and post
videos of past performances.
Treat your blog as an extension of yourself and your experience planning an
amazing event. What do you regularly talk about with attendees? What
questions do you get asked the most? Take these topics and produce
interesting content for your audience!
Create a "home base" for your content. A lot of the content you promote with
other social media tools will link back to your blog. Make sure your blog or
site is in good shape. Websites and blogs are quickly judged by their
appearance. A professional-looking blog will add to your credibility and
ensure viewers stay and return.
YouTube
From the entertainment to the decorations to the venue, events have great
visual appeal. And the visuals can be turned into a cool YouTube video that
engages and compels potential attendees. As the second-most trafficked
search site on the Web, YouTube gives you huge event-discovery potential.
Step 1: Setup
After building a branded page on YouTube, share it with your other
communities and networks (Facebook and/or Twitter) to gain subscribers. Make
sure production quality is strong and content is interesting.
Step 2: Discover and Share
Find existing videos that your community will find inter- esting and
valuable. Videos don't have to relate directly to your event. Use them as a
means to generate excite- ment. Get creative and have fun; it doesn't have
to be all business all the time.
If you have any questions or comments please contact me.
Regards Gerald
Website: http://www.webcraft.ws
E-mail: gerald@webcraft.ws
Twitter: WebcraftGuru
Facebook: Webcraft Guru
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